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The Kaftan Company

thekaftancompany.com
A
52/100
EcomScout

The Kaftan Company receives an EcomScout Rating of A (52/100), ranking #42,470 out of 1,190,205 Shopify stores we track. This Nightwear and Kaftans Fashion & Apparel store attracts 192.4K visits per year with estimated revenue of $976 - $2.1K/mo. It offers 1.2K products at an average price of ₹1,481.

Analysis by EcomScout Research Team · How we calculate ratings

Nightwear and KaftansFashion & ApparelNightdress
Est. Revenue/mo
$976 - $2.1K/mo
Est. Traffic/mo
16.0K
Products
1.2K
Top Market
IN (46%)
Top Channel
organic (57%)
Est. Ad Spend/mo
$1

Store Intelligence Summary

Traffic breakdown: organic 57%, paid 33%, direct 9%.

Product pricing: Average price of ₹1,481 (range: ₹798 – ₹3,299) — ≈ $18 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: IN (46%), US (36%), GB (19%).

Best-selling product: White Floral Printed Satin Night Dress with Eyemask (₹2,499). Other top sellers include Lilac Cotton Floral Nightdress with Pockets, Mint Pink Cotton Floral Nightdress with Pockets, Mauve Velvet Nightdress with Lace Detail Neckline.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nightwear and Kaftans Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$176K/mo
Total Stores
1
Avg Revenue
$176K/mo
Top 10% Threshold
$176K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Nightwear and Kaftans market generates $0M/month across 1 stores
  • •100% are enterprise stores (>$100K/mo) — competitive market
  • •This store outperforms 0% of Nightwear and Kaftans competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Nightwear and Kaftans

Block100%Pre-Order100%Frequently Bought Together100%Countdown Timer100%

Best Selling Products

White Floral Printed Satin Night Dress with Eyemask#1

White Floral Printed Satin Night Dress with Eyemask

₹2,499≈ $30

Lilac Cotton Floral Nightdress with Pockets#2

Lilac Cotton Floral Nightdress with Pockets

₹997.50≈ $12

Mint Pink Cotton Floral Nightdress with Pockets#3

Mint Pink Cotton Floral Nightdress with Pockets

₹997.50≈ $12

Mauve Velvet Nightdress with Lace Detail Neckline#4

Mauve Velvet Nightdress with Lace Detail Neckline

₹798≈ $9.58

Cotton Sleeveless Floral Nightdress with Pockets#5

Cotton Sleeveless Floral Nightdress with Pockets

₹1,995≈ $24

Summer Yellow Colorblock Handloom Cotton Nightdress#6

Summer Yellow Colorblock Handloom Cotton Nightdress

₹998≈ $12

Yellow Hatch Stitch Cotton Night Dress#7

Yellow Hatch Stitch Cotton Night Dress

₹918≈ $11

CORAL FLORAL KIMONO MATERNITY KAFTAN#8

CORAL FLORAL KIMONO MATERNITY KAFTAN

₹999≈ $12

Light Green Cotton Viscose Blend Nightdress – Soft Pleated Yoke & Side Pockets#9

Light Green Cotton Viscose Blend Nightdress – Soft Pleated Yoke & Side Pockets

₹798≈ $9.58

Dark Pink Modal Kaftan Nightdress with Striped Floral Yoke and Trim#10

Dark Pink Modal Kaftan Nightdress with Striped Floral Yoke and Trim

₹1,995≈ $24

Analyzing...
Bounce Rate
62.8%
Pages/Visit
1.7
Avg. Time on Site
30s
Avg. Product Price
₹1,481

≈ $18 USD

Range: ₹798 - ₹3,299

Rating Breakdown

Business Quality80/100
Revenue Performance65/100
Traffic Growth65/100
Marketing Efficiency29/100

Traffic Sources

organic56.9%
paid33.4%
direct9.1%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇳India
45.6%
🇺🇸United States
35.9%
🇬🇧United Kingdom
18.5%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

Klaviyo: Email Marketing & SMSJudge.me Product ReviewsFrequently Bought TogetherBack in StockPre-OrderCountdown TimerBuy Button channelBlockBoostsdSection Store: Theme Sections

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Trending Products to Sell

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Frequently Asked Questions About The Kaftan Company

Is The Kaftan Company a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Kaftan Company is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Kaftan Company safe to buy from? Is it a scam?

We don't have Trustpilot review data for The Kaftan Company. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is The Kaftan Company's EcomScout rating and what does it mean?

The Kaftan Company has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Kaftan Company generate?

The Kaftan Company receives approximately 192.4K visits per year with estimated monthly revenue of $976 - $2.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Kaftan Company use?

We detected 10 Shopify apps on The Kaftan Company, including Klaviyo: Email Marketing & SMS, Judge.me Product Reviews, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nightwear and Kaftans store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Kaftan Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nightwear and Kaftans store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Kaftan Company Shopify store analysis • Nightwear and Kaftans • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: July 30, 2026

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