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Thelightingoutlet

thelightingoutlet.co.nz
55/100
EcomScout

Thelightingoutlet receives an EcomScout Rating of A+ (55/100), ranking #28,196 out of 1,126,079 Shopify stores we track. This Lighting Home & Garden store attracts 419.7K visits per year with estimated revenue of $45.0K - $98.9K/mo. It offers 2.5K+ products at an average price of $93.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$45.0K - $98.9K/mo
Est. Traffic/mo
35.0K
Products
2.5K+
Top Market
NZ (98%)
Top Channel
paid (47%)
Trustpilot
2.5/5 (5)

Store Intelligence Summary

Traffic breakdown: paid 47%, organic 36%, direct 8%, referral 1%.

Product pricing: Average price of $93 (range: $3 – $678). Mid-range pricing strategy.

Ad spend: Estimated $88/mo in paid search ($1.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.5/5 based on 5 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (98%), US (1%), IN (0%).

Best-selling product: 8w LED E27 A60 Globe Warm White 2700k, Daylight 4000k Dimmable ($20.32). Other top sellers include 90mm Blight LED Downlight 10w White, Black CCT CRI 90+ HV5527T Havit Lighting, Plug Base Sockets For Downlights Standard, Weatherboard Packer Mounting Lighting.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lighting Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.6M/mo
Total Stores
1,416
Avg Revenue
$5K/mo
Top 10% Threshold
$65K/mo

Competition Breakdown

24%
38%
25%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Lighting market generates $8M/month across 1,416 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Lighting stores earn $65K+/month
  • This store outperforms 92% of Lighting competitors
  • Low average order value ($0) — consider bundling or upsells
  • 96 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.6%
Pages/Visit
3.3
Avg. Time on Site
4m 40s
Avg. Product Price
$93

Range: $3 - $678

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance58/100
Trustpilot35/100
Marketing Efficiency22/100

Traffic Sources

paid47.0%
organic35.9%
direct8.3%
referral1.5%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$88

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
36 inch ceiling fan with light flush mountEasy570--

Trustpilot Rating

2.5

5 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
98.4%
🇺🇸United States
1.2%
🇮🇳India
0.4%
🇯🇵Japan
0.1%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Thelightingoutlet

Is Thelightingoutlet a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Thelightingoutlet is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Thelightingoutlet safe to buy from? Is it a scam?

Thelightingoutlet has a Trustpilot rating of 2.5/5 based on 5 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (55/100).

What is Thelightingoutlet's EcomScout rating and what does it mean?

Thelightingoutlet has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Thelightingoutlet generate?

Thelightingoutlet receives approximately 419.7K visits per year with estimated monthly revenue of $45.0K - $98.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Thelightingoutlet use?

We detected 8 Shopify apps on Thelightingoutlet, including Shop, SearchSpring, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lighting store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Thelightingoutlet. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Thelightingoutlet Shopify store analysis • LightingHome & Garden • Unlikely Dropshipper • Rating: A+

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