The Line Up
thelineup.comThe Line Up receives an EcomScout Rating of A+ (59/100), ranking #11,668 out of 1,088,790 Shopify stores we track. This Dance Costumes Fashion & Apparel store attracts 173.5K visits per year with estimated revenue of $40.6K - $87.9K/mo. It offers 1.4K products at an average price of $192.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 47%, organic 41%, social 10%, referral 2%.
Product pricing: Average price of $192 (range: $96 – $251). Positioned in the premium segment.
Ad spend: Estimated $520/mo in paid search ($6.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.7/5 based on 25 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (80%), AU (6%), GB (5%).
Best-selling product: Selah Mesh Dress ($163). Other top sellers include Denise Liquid Dress, Shelly Unitard, Carlsbad Biketard.
Dance Costumes Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Dance Costumes market generates $0M/month across 12 stores
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •This store outperforms 26% of Dance Costumes competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Dance Costumes
Best Selling Products
Range: $96 - $251
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$520
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| dancewear | 2K | $1.06 | $13.6K |
| the lineupEasy | 1K | - | - |
| the line upEasy | 900 | - | - |
| hip hop costumesEasy | 750 | $0.59 | $3 |
| dance competition costume | 220 | $0.81 | $64 |
Trustpilot Rating
25 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Mailchimp
OmnisendSimilar Stores
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Frequently Asked Questions About The Line Up
Is The Line Up a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Line Up is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Line Up safe to buy from? Is it a scam?
The Line Up has a Trustpilot rating of 1.7/5 based on 25 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (59/100).
What is The Line Up's EcomScout rating and what does it mean?
The Line Up has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Line Up generate?
The Line Up receives approximately 173.5K visits per year with estimated monthly revenue of $40.6K - $87.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Line Up use?
We detected 11 Shopify apps on The Line Up, including Mailchimp, Klaviyo: Email Marketing & SMS, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Dance Costumes store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Line Up. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Dance Costumes store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.