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The Modern Back

themodernback.com
71/100
EcomScout

The Modern Back receives an EcomScout Rating of S (71/100), ranking #762 out of 206,092 Shopify stores we track. This Massage Chairs Health & Wellness store attracts 240.2K visits per year with estimated revenue of $104.1K - $208.2K/mo. It offers 73 products at an average price of $9633.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$104.1K - $208.2K/mo
Est. Traffic/mo
20.0K
Products
73
Top Market
US (87%)
Top Channel
direct (17%)
Trustpilot
5.0/5 (263)

Store Intelligence Summary

Traffic breakdown: direct 17%.

Product pricing: Average price of $9633 (range: $1999 – $14999). Positioned in the premium segment.

Ad spend: Estimated $1.7K/mo in paid search ($20.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 5.0/5 based on 263 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (87%), GB (13%).

Best-selling product: Daiwa Supreme Hybrid Massage Chair ($13500). Other top sellers include Daiwa Hubble Massage Chair, Infinity Genesis Max 4D Massage Chair, Luraco i9 Max Plus Special Edition Medical Massage Chair.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Massage Chairs Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$625K/mo
Total Stores
3
Avg Revenue
$208K/mo
Top 10% Threshold
$295K/mo

Competition Breakdown

33%
67%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Massage Chairs market generates $1M/month across 3 stores
  • 67% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 29% of Massage Chairs competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
73.1%
Pages/Visit
1.4
Avg. Time on Site
1m 34s
Avg. Product Price
$9633

Range: $1999 - $14999

Rating Breakdown

Trustpilot90/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance65/100
Marketing Efficiency41/100

Traffic Sources

direct17.1%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$20K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
massage chairs5K$2.15$3.2K
infinity massage chairEasy900$3.63$2.5K
daiwa massage chairEasy840--
massaging chair720$2.17$400
daiwa massage chair reviewsEasy380--

Trustpilot Rating

5.0

263 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.4%
🇬🇧United Kingdom
12.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Frequently Asked Questions About The Modern Back

Is The Modern Back a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Modern Back is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Modern Back safe to buy from? Is it a scam?

The Modern Back has a Trustpilot rating of 5.0/5 based on 263 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).

What is The Modern Back's EcomScout rating and what does it mean?

The Modern Back has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Modern Back generate?

The Modern Back receives approximately 240.2K visits per year with estimated monthly revenue of $104.1K - $208.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Modern Back use?

We detected 11 Shopify apps on The Modern Back, including Contact Form, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Massage Chairs store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Modern Back. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Massage Chairs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Modern Back Shopify store analysis • Massage ChairsHealth & Wellness • Unlikely Dropshipper • Rating: S

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