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The Natural

thenatural.com
44/100
EcomScout

The Natural receives an EcomScout Rating of B+ (44/100), ranking #63,262 out of 1,033,456 Shopify stores we track. This Vitamins & Supplements Health & Wellness store attracts 150.0K visits per year with estimated revenue of $12.6K - $25.1K/mo. It offers 2.5K+ products at an average price of $48.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$12.6K - $25.1K/mo
Est. Traffic/mo
12.5K
Products
2.5K+
Top Market
US (99%)
Top Channel
paid (58%)
Est. Ad Spend/mo
$4.5K

Store Intelligence Summary

Traffic breakdown: paid 58%, social 21%, organic 9%, direct 6%.

Product pricing: Average price of $48 (range: $22 – $100). Mid-range pricing strategy.

Ad spend: Estimated $4.5K/mo in paid search ($53.9K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (99%), BD (1%).

Best-selling product: Vitamin Code Grow Bone System 1 Kit ($47.59). Other top sellers include RAW Probiotics Women 50 & Wiser 90 Veggie Caps, Dr. Formulated Probiotics Once Daily Women's 30 Capsules, Opti-Adrenal 90 Capsules.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Vitamins & Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$931K/mo
Total Stores
341
Avg Revenue
$3K/mo
Top 10% Threshold
$40K/mo

Competition Breakdown

31%
42%
19%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Vitamins & Supplements market generates $1M/month across 341 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Vitamins & Supplements stores earn $40K+/month
  • This store outperforms 93% of Vitamins & Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
65.2%
Pages/Visit
2.1
Avg. Time on Site
43s
Avg. Product Price
$48

Range: $22 - $100

Rating Breakdown

Business Quality90/100
Traffic Growth75/100
Marketing Efficiency44/100
Revenue Performance31/100

Traffic Sources

paid58.4%
social21.4%
organic8.7%
direct6.4%
referral2.4%

Marketing & Ad Spend

Monthly Ad Spend

$4K

Google Ads estimate

Yearly Ad Budget

$54K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
supplements20K$1.59$56.4K
garden of lifeEasy16K$1.25$10.5K
nordic naturalsEasy14K$0.61$36
lifeextensionEasy6K$0.63$1.0K
garden of life probioticsEasy5K$1.09$2.5K

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
98.9%
🇧🇩Bangladesh
1.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About The Natural

Is The Natural a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Natural is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Natural safe to buy from? Is it a scam?

We don't have Trustpilot review data for The Natural. However, our EcomScout rating is B+ (44/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is The Natural's EcomScout rating and what does it mean?

The Natural has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Natural generate?

The Natural receives approximately 150.0K visits per year with estimated monthly revenue of $12.6K - $25.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Natural use?

We detected 14 Shopify apps on The Natural, including Zipify Pages, OneClick Upsell, Stamped.io Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Vitamins & Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Natural. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Vitamins & Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Natural Shopify store analysis • Vitamins & SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: B+

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