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HomeBreadcrumb separatorStoresBreadcrumb separatorThe New England Trading
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The New England Trading

thenewenglandtradingcompany.com
B+
50/100
EcomScout

The New England Trading receives an EcomScout Rating of B+ (50/100), ranking #52,016 out of 1,194,941 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 129.1K visits per year with estimated revenue of $9.4K - $20.3K/mo. It offers 767 products at an average price of $70.

Analysis by EcomScout Research Team · How we calculate ratings

Outdoor GearSports & OutdoorsAthletic Equipment
Est. Revenue/mo
$9.4K - $20.3K/mo
Est. Traffic/mo
10.8K
Products
767
Top Market
US (100%)
Top Channel
organic (38%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 38%, social 26%, direct 11%, referral 9%.

Product pricing: Average price of $70 (range: $16 – $99). Mid-range pricing strategy.

Ad spend: Estimated $2.0K/mo in paid search ($24.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: US (100%), IN (0%).

Best-selling product: Nautical Alphabet Flag, A-Z, Indoor/Outdoor Nautical Flags ($15.95). Other top sellers include Navy, Teal, Silver, Wicked Good Lobster Rope™ Doormat, Navy, Light Blue, Seafoam, Wicked Good Lobster Rope™ Doormat, Navy & Silver Double Weave, Wicked Good Lobster Rope™ Doormat.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$31.5M/mo
Total Stores
8,451
Avg Revenue
$4K/mo
Top 10% Threshold
$70K/mo

Competition Breakdown

30%
34%
23%
5%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Outdoor Gear market generates $31M/month across 8,451 stores
  • •8% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Outdoor Gear stores earn $70K+/month
  • •This store outperforms 95% of Outdoor Gear competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •636 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Outdoor Gear

Shop95%Block74%Judge.me Product Reviews38%Pre-Order34%

Best Selling Products

Nautical Alphabet Flag, A-Z, Indoor/Outdoor Nautical Flags#1

Nautical Alphabet Flag, A-Z, Indoor/Outdoor Nautical Flags

$15.95

Navy, Teal, Silver, Wicked Good Lobster Rope™ Doormat#2

Navy, Teal, Silver, Wicked Good Lobster Rope™ Doormat

$79.95

Recycled Lobster Rope™ Doormat, Nautical Rope Outdoor Doormat, Assorted Colors, 18" x 30"#3

Recycled Lobster Rope™ Doormat, Nautical Rope Outdoor Doormat, Assorted Colors, 18" x 30"

$63.96

Navy, Light Blue, Seafoam, Wicked Good Lobster Rope™ Doormat#4

Navy, Light Blue, Seafoam, Wicked Good Lobster Rope™ Doormat

$79.95

Navy & Silver Double Weave, Wicked Good Lobster Rope™ Doormat#5

Navy & Silver Double Weave, Wicked Good Lobster Rope™ Doormat

$79.95

Navy, Teal, Seafoam, Wicked Good Lobster Rope™ Doormat#6

Navy, Teal, Seafoam, Wicked Good Lobster Rope™ Doormat

$79.95

Navy & Sand Double Weave, Wicked Good Lobster Rope™ Doormat#7

Navy & Sand Double Weave, Wicked Good Lobster Rope™ Doormat

$79.95

Wicked Good Lobster Rope™ Basket#8

Wicked Good Lobster Rope™ Basket

$69

Navy & Seafoam Double Weave, Wicked Good Lobster Rope™ Doormat#9

Navy & Seafoam Double Weave, Wicked Good Lobster Rope™ Doormat

$79.95

Teal, Navy, Seafoam, Wicked Good Lobster Rope™ Doormat#10

Teal, Navy, Seafoam, Wicked Good Lobster Rope™ Doormat

$79.95

Analyzing...
Bounce Rate
28.5%
Pages/Visit
4.3
Avg. Time on Site
7m 11s
Avg. Product Price
$70

Range: $16 - $99

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot55/100
Marketing Efficiency52/100
Revenue Performance31/100

Traffic Sources

organic38.1%
social25.6%
direct10.7%
referral8.5%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$24K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
nautical flagsEasy3K$0.57$240
signal flagsEasy1K$0.51$35
outdoor camper rugEasy630--
rope rugsEasy630--
the rope companyEasy400--

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
99.9%
🇮🇳India
0.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

Zipify PagesShopEcomRise Post Purchase UpsellJudge.me Product Reviews5.0Klaviyo: Email Marketing & SMSBlockKachingbundles

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Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

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Frequently Asked Questions About The New England Trading

Is The New England Trading a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The New England Trading is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The New England Trading safe to buy from? Is it a scam?

The New England Trading has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (50/100).

What is The New England Trading's EcomScout rating and what does it mean?

The New England Trading has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The New England Trading generate?

The New England Trading receives approximately 129.1K visits per year with estimated monthly revenue of $9.4K - $20.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The New England Trading use?

We detected 7 Shopify apps on The New England Trading, including Zipify Pages, Shop, EcomRise Post Purchase Upsell and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The New England Trading. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The New England Trading Shopify store analysis • Outdoor Gear • Sports & Outdoors • Unlikely Dropshipper • Rating: B+

Last updated: July 25, 2026

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