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The New Primal

thenewprimal.com
48/100
EcomScout

The New Primal receives an EcomScout Rating of B+ (48/100), ranking #29,001 out of 665,691 Shopify stores we track. This Snacks Food & Beverage store attracts 4.3K visits per year with estimated revenue of $397 - $793/mo. It offers 22 products at an average price of $34.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$397 - $793/mo
Est. Traffic/mo
357
Products
22
Top Channel
N/A
Trustpilot
4.9/5 (511)

Store Intelligence Summary

Product pricing: Average price of $34 (range: $13 – $50). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.9/5 based on 511 reviews. Excellent reputation — customers rate this store highly.

Best-selling product: Lightly Peppered Turkey Meat Sticks, All-Natural Turkey, Zero Sugar (20 Sticks) ($44.95). Other top sellers include Classic Beef Meat Sticks, 100% Grass-Fed Beef, Zero Sugar (20 Sticks), Buffalo Style Chicken Meat Sticks, All-Natural Chicken, Zero Sugar (20 Sticks), Cilantro Lime Turkey Meat Sticks, All-Natural Turkey, Zero Sugar (20 Sticks).

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Snacks Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$9.0M/mo
Total Stores
4,739
Avg Revenue
$2K/mo
Top 10% Threshold
$15K/mo

Competition Breakdown

28%
59%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Snacks market generates $9M/month across 4,739 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 87% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Snacks stores earn $15K+/month
  • This store outperforms 87% of Snacks competitors
  • Chips shows highest opportunity with $1,952 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 53 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
0.0%
Pages/Visit
0.0
0
Avg. Product Price
$34

Range: $13 - $50

Rating Breakdown

Trustpilot95/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance26/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
organic beef jerky seasoning125--
new primal mild buffalo sauce44--
high fat beef jerky44--
the new primal classic marinade44--
the healthiest beef jerky40--

Trustpilot Rating

4.9

511 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Snacks Products

Products gaining popularity in Snacks right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

88
$44.79+317%
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

87
$49.99+317%
Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

86
$39.06+163%
See all trending Snacks products

Frequently Asked Questions About The New Primal

Is The New Primal a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The New Primal is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The New Primal safe to buy from? Is it a scam?

The New Primal has a Trustpilot rating of 4.9/5 based on 511 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).

What is The New Primal's EcomScout rating and what does it mean?

The New Primal has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The New Primal generate?

The New Primal receives approximately 4.3K visits per year with estimated monthly revenue of $397 - $793/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The New Primal use?

We detected 10 Shopify apps on The New Primal, including Shop, Yotpo Reviews & UGC, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Snacks store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The New Primal. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Snacks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The New Primal Shopify store analysis • SnacksFood & Beverage • Unlikely Dropshipper • Rating: B+

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