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The Oodie homepage screenshot
70/100
EcomScout

The Oodie receives an EcomScout Rating of S (70/100), ranking #2,214 out of 828,224 Shopify stores we track. This Clothing and Accessories Fashion & Apparel store attracts 2.5M visits per year with estimated revenue of $125.8K - $272.6K/mo. It offers 225 products at an average price of NZ$66.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$125.8K - $272.6K/mo
Est. Traffic/mo
212.5K
Products
225
Top Market
NZ (96%)
Top Channel
organic (27%)
Trustpilot
3.6/5 (37,163)

Store Intelligence Summary

Traffic breakdown: organic 27%, paid 24%, social 20%, direct 10%.

Product pricing: Average price of NZ$66 (range: NZ$32 – NZ$113) — ≈ $40 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.6/5 based on 37,163 reviews. Good standing with customers.

Top markets: NZ (96%), AU (3%), US (1%).

Best-selling product: Balloon Dog (NZ$51). Other top sellers include Black/Black, Navy, Black/Leopard.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing and Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$4.5M/mo
Total Stores
2,969
Avg Revenue
$2K/mo
Top 10% Threshold
$21K/mo

Competition Breakdown

42%
39%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing and Accessories market generates $5M/month across 2,969 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 81% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing and Accessories stores earn $21K+/month
  • This store outperforms 93% of Clothing and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
  • 78 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.2%
Pages/Visit
4.8
Avg. Time on Site
2m 55s
Avg. Product Price
NZ$66

≈ $40 USD

Range: NZ$32 - NZ$113

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Trustpilot80/100
Revenue Performance73/100
Marketing Efficiency7/100

Traffic Sources

organic27.5%
paid23.5%
social19.7%
direct10.2%
referral3.5%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

3.6

37,163 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
95.5%
🇦🇺Australia
2.7%
🇺🇸United States
1.5%
🇮🇳India
0.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

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Frequently Asked Questions About The Oodie

Is The Oodie a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Oodie is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Oodie safe to buy from? Is it a scam?

The Oodie has a Trustpilot rating of 3.6/5 based on 37,163 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (70/100).

What is The Oodie's EcomScout rating and what does it mean?

The Oodie has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Oodie generate?

The Oodie receives approximately 2.5M visits per year with estimated monthly revenue of $125.8K - $272.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Oodie use?

We detected 11 Shopify apps on The Oodie, including Shop, Gorgias, SearchSpring and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Oodie. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Oodie Shopify store analysis • Clothing and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: S

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