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43/100
EcomScout

Theorywear receives an EcomScout Rating of B+ (43/100), ranking #69,983 out of 1,036,281 Shopify stores we track. This Merchandise Fashion & Apparel store attracts 430.4K visits per year with estimated revenue of $17.0K - $36.9K/mo. It offers 21 products at an average price of $31.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$17.0K - $36.9K/mo
Est. Traffic/mo
35.9K
Products
21
Top Market
US (75%)
Top Channel
direct (47%)

Store Intelligence Summary

Traffic breakdown: direct 47%, social 25%, organic 17%, referral 12%.

Product pricing: Average price of $31 (range: $10 – $65). Budget-friendly positioning targeting volume sales.

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Top markets: US (75%), GB (8%), CA (7%).

Best-selling product: JUST A THEORY™ BOARD GAME ($29.99). Other top sellers include THEORIST© GTLIVE SECRET BLACK TEE, THEORIST© STARTER FAN KIT, THEORIST© MULTIVERSE STATIC HOODIE.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Merchandise Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$981K/mo
Total Stores
593
Avg Revenue
$2K/mo
Top 10% Threshold
$23K/mo

Competition Breakdown

39%
43%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Merchandise market generates $1M/month across 593 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Merchandise stores earn $23K+/month
  • This store outperforms 93% of Merchandise competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
49.1%
Pages/Visit
2.0
Avg. Time on Site
19s
Avg. Product Price
$31

Range: $10 - $65

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance44/100
Marketing Efficiency7/100

Traffic Sources

direct46.6%
social24.8%
organic17.0%
referral11.6%
paid0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
74.6%
🇬🇧United Kingdom
8.1%
🇨🇦Canada
7.1%
🇳🇱Netherlands
4.5%
🇩🇪Germany
2.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Theorywear

Is Theorywear a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Theorywear is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Theorywear safe to buy from? Is it a scam?

We don't have Trustpilot review data for Theorywear. However, our EcomScout rating is B+ (43/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Theorywear's EcomScout rating and what does it mean?

Theorywear has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Theorywear generate?

Theorywear receives approximately 430.4K visits per year with estimated monthly revenue of $17.0K - $36.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Theorywear use?

We detected 9 Shopify apps on Theorywear, including Shop, Judge.me Product Reviews, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Merchandise store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Theorywear. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Merchandise store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Theorywear Shopify store analysis • MerchandiseFashion & Apparel • Unlikely Dropshipper • Rating: B+

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