thepoplight.com
thepoplight.comthepoplight.com receives an EcomScout Rating of A+ (56/100), ranking #15,771 out of 890,660 Shopify stores we track. This Lighting Home & Garden store attracts 1.4M visits per year with estimated revenue of $113.8K - $250.3K/mo. It offers 64 products at an average price of $72.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 28%, organic 20%, social 17%, direct 15%.
Product pricing: Average price of $72 (range: $5 – $99). Mid-range pricing strategy.
Ad spend: Estimated $787/mo in paid search ($9.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (77%), VN (5%), CA (5%).
Best-selling product: Matte Black Poplight ($99). Other top sellers include Dusty Rose Poplight, Black: Extra swappable battery pack, USB-C Charging Cord: choose your color from the dropdown 👇.
Lighting Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Lighting market generates $5M/month across 934 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Lighting stores earn $50K+/month
- •This store outperforms 90% of Lighting competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Lighting
Best Selling Products
#1Matte Black Poplight
$99
#2Dusty Rose Poplight
$99
#3Black: Extra swappable battery pack
$34
#4USB-C Charging Cord: choose your color from the dropdown 👇
$4.99
#5Perfect Poplight Install Kit
$8
#6Poplight Gift Card
$25
#7Marigold Poplight
$99
#8Sage Green Poplight
$99
#9Vermillion Red Poplight
$99
#10Blue Poplight
$99
Range: $5 - $99
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$787
Google Ads estimate
Yearly Ad Budget
$9K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| battery operated lightsEasy | 4K | $0.51 | $806 |
| plug in sconces | 950 | $1.85 | $362 |
| wireless lightsEasy | 900 | $0.84 | $1.1K |
| tap lightsEasy | 900 | $0.38 | $19 |
| plug in wall lampEasy | 720 | $1.56 | $293 |
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About thepoplight.com
Is thepoplight.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, thepoplight.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is thepoplight.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for thepoplight.com. However, our EcomScout rating is A+ (56/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is thepoplight.com's EcomScout rating and what does it mean?
thepoplight.com has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does thepoplight.com generate?
thepoplight.com receives approximately 1.4M visits per year with estimated monthly revenue of $113.8K - $250.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does thepoplight.com use?
We detected 14 Shopify apps on thepoplight.com, including Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Lighting store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against thepoplight.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.