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Thepretzelcompany

thepretzelcompany.com
73/100
EcomScout

Thepretzelcompany receives an EcomScout Rating of S (73/100), ranking #1,198 out of 818,978 Shopify stores we track. This Snacks Food & Beverage store attracts 852.2K visits per year with estimated revenue of $71.6K - $143.2K/mo. It offers 37 products at an average price of $31.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$71.6K - $143.2K/mo
Est. Traffic/mo
71.0K
Products
37
Top Market
US (94%)
Top Channel
social (35%)
Trustpilot
4.7/5 (116)

Store Intelligence Summary

Traffic breakdown: social 35%, paid 22%, organic 14%, direct 10%.

Product pricing: Average price of $31 (range: $6 – $57). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $13.3K/mo in paid search ($159.6K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 4.7/5 based on 116 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (94%), VN (3%), CA (2%).

Best-selling product: the signature box ($42). Other top sellers include the twisted perfection box, white sharp cheddar spread, the nugget box.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Snacks Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.0M/mo
Total Stores
4,739
Avg Revenue
$2K/mo
Top 10% Threshold
$15K/mo

Competition Breakdown

28%
59%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Snacks market generates $9M/month across 4,739 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 87% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Snacks stores earn $15K+/month
  • This store outperforms 87% of Snacks competitors
  • Chips shows highest opportunity with $1,952 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 53 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
67.7%
Pages/Visit
2.0
Avg. Time on Site
2m 6s
Avg. Product Price
$31

Range: $6 - $57

Rating Breakdown

Trustpilot90/100
Traffic Growth85/100
Business Quality80/100
Revenue Performance61/100
Marketing Efficiency60/100

Traffic Sources

social34.8%
paid22.4%
organic14.0%
direct9.7%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$13K

Google Ads estimate

Yearly Ad Budget

$160K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
pretzel47K$0.77$4.0K
gift baskets36K$1.97$6.8K
pretzels23K$0.76$583
pretzels near me13K$2.49-
dots pretzelsEasy10K--

Trustpilot Rating

4.7

116 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
94.4%
🇻🇳Vietnam
3.1%
🇨🇦Canada
1.7%
🇬🇧United Kingdom
0.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Trending Snacks Products

Products gaining popularity in Snacks right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

88
$44.79+317%
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

87
$49.99+317%
Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

86
$39.06+163%
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Frequently Asked Questions About Thepretzelcompany

Is Thepretzelcompany a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Thepretzelcompany is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Thepretzelcompany safe to buy from? Is it a scam?

Thepretzelcompany has a Trustpilot rating of 4.7/5 based on 116 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (73/100).

What is Thepretzelcompany's EcomScout rating and what does it mean?

Thepretzelcompany has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Thepretzelcompany generate?

Thepretzelcompany receives approximately 852.2K visits per year with estimated monthly revenue of $71.6K - $143.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Thepretzelcompany use?

We detected 10 Shopify apps on Thepretzelcompany, including Shop, ReCharge Subscriptions, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Snacks store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Thepretzelcompany. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Snacks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Thepretzelcompany Shopify store analysis • SnacksFood & Beverage • Unlikely Dropshipper • Rating: S

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