thepurelightcompany.com
thepurelightcompany.comthepurelightcompany.com receives an EcomScout Rating of B (32/100), ranking #65,361 out of 311,904 Shopify stores we track. This Home Fragrance Home & Garden store attracts 6.6K visits per year with estimated revenue of $252 - $555/mo. It offers 223 products at an average price of $36.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $36 (range: $8 – $89). Budget-friendly positioning targeting volume sales.
0Top markets: US (100%).
Best-selling product: DECADENT FUDGE BROWNIE Large Concrete Candle ($48). Other top sellers include SHAMPURE Home and Body Mist 5ml, BALSAM PINE Large Concrete Candle, COWBOY SEDUCTION Large Concrete Candle.
Home Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Fragrance market generates $0M/month across 102 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •91% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Fragrance stores earn $9K+/month
- •This store outperforms 91% of Home Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Home Fragrance
Best Selling Products
#1Pure Light Gift Card
$15
#2DECADENT FUDGE BROWNIE Large Concrete Candle
$48
#3SHAMPURE Home and Body Mist 5ml
$8
#4BALSAM PINE Large Concrete Candle
$48
#5COWBOY SEDUCTION Large Concrete Candle
$48
#6BACCARAT ROUGE 540 Large Concrete Candle
$48
#7SHAMPURE Extra Large Concrete Candle
$89
#8DECK THE HALLS Large Concrete Candle
$48
#9LOVE STORY Large Concrete Candle
$48
#10BACCARAT ROUGE 540 Mini Concrete Candle
$12
Range: $8 - $89
Rating Breakdown
Traffic Sources
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
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OmnisendSimilar Stores
View all →Frequently Asked Questions About thepurelightcompany.com
Is thepurelightcompany.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, thepurelightcompany.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is thepurelightcompany.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for thepurelightcompany.com. However, our EcomScout rating is B (32/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is thepurelightcompany.com's EcomScout rating and what does it mean?
thepurelightcompany.com has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does thepurelightcompany.com generate?
thepurelightcompany.com receives approximately 6.6K visits per year with estimated monthly revenue of $252 - $555/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does thepurelightcompany.com use?
We detected 13 Shopify apps on thepurelightcompany.com, including Shop, Judge.me Product Reviews, Instagram Feed and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against thepurelightcompany.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.