Back to Stores
The Rock Inn homepage screenshot

The Rock Inn

therockinn.com
67/100
EcomScout

The Rock Inn receives an EcomScout Rating of S (67/100), ranking #7,088 out of 1,189,773 Shopify stores we track. This store attracts 659.5K visits per year with estimated revenue of $23.6K - $55.0K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$23.6K - $55.0K/mo
Est. Traffic/mo
55.0K
Products
N/A
Top Market
AU (91%)
Top Channel
organic (74%)
Trustpilot
4.6/5 (1,576)

Store Intelligence Summary

Traffic breakdown: organic 74%, direct 13%, referral 5%, paid 4%.

Ad spend: Estimated $134/mo in paid search ($1.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 1,576 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (91%), US (8%), GB (2%).

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.
Analyzing...
Bounce Rate
51.8%
Pages/Visit
2.3
Avg. Time on Site
60s

Rating Breakdown

Trustpilot100/100
Traffic Growth80/100
Business Quality65/100
Revenue Performance56/100
Marketing Efficiency43/100

Traffic Sources

organic74.3%
direct12.8%
referral5.0%
paid4.1%
social1.6%

Marketing & Ad Spend

Monthly Ad Spend

$134

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fender twin reverbEasy3K$0.75$132

Trustpilot Rating

4.6

1,576 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
90.8%
🇺🇸United States
7.5%
🇬🇧United Kingdom
1.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Frequently Asked Questions About The Rock Inn

Is The Rock Inn a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Rock Inn is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Rock Inn safe to buy from? Is it a scam?

The Rock Inn has a Trustpilot rating of 4.6/5 based on 1,576 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).

What is The Rock Inn's EcomScout rating and what does it mean?

The Rock Inn has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Rock Inn generate?

The Rock Inn receives approximately 659.5K visits per year with estimated monthly revenue of $23.6K - $55.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Rock Inn use?

We detected 6 Shopify apps on The Rock Inn, including Shop, Back in Stock, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Shopify store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Rock Inn. Study their traffic sources, pricing strategy, best-selling products, and tech stack.Install our Chrome extension to spy on any Shopify store while browsing.

The Rock Inn Shopify store analysis • RetailEcommerce • Unlikely Dropshipper • Rating: S

Last updated: