thesecretstories.com
thesecretstories.comthesecretstories.com receives an EcomScout Rating of B+ (40/100), ranking #126,560 out of 1,194,678 Shopify stores we track. This Home Decor Home & Garden store attracts 104.9K visits per year with estimated revenue of $11.3K - $24.9K/mo. It offers 32 products at an average price of $97.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 54%, direct 21%, referral 13%, social 7%.
Product pricing: Average price of $97 (range: $20 – $150). Mid-range pricing strategy.
Ad spend: Estimated $116/mo in paid search ($1.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (94%), CA (6%).
Best-selling product: Accelerate Reading Success: Parent & Homeschool Bundle ($119.99). Other top sellers include Decorative Bright Class Kit, Accelerate Literacy Growth with Secret Stories® Student Workbook – Level 1, Secret Stories® Phonics App.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $46M/month across 21,350 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $38K+/month
- •This store outperforms 94% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •1060 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Accelerate Reading Success: Parent & Homeschool Bundle
$119.99
#2Decorative Bright Class Kit
$149.99
#3Accelerate Literacy Growth with Secret Stories® Student Workbook – Level 1
$129.95
#4Secret Stories® Phonics App
$19.99
#5Better Alphabet® Cards
$39.95
#6Space Saver Class Kit
$149.99
#7Original Red Phonics Flashcards
$65.95
Range: $20 - $150
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$116
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| orton gillingham curriculumEasy | 480 | - | - |
| orton gillingham methodEasy | 440 | $1.15 | $152 |
| orton gillingham reading programEasy | 320 | $1.13 | $94 |
| orton gillingham programEasy | 220 | $1.41 | $375 |
| orton gillingham lessonEasy | 180 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (11)
Form Builder4.8
Judge.me Product Reviews5.0UpPromote Affiliate Marketing
Omnisend4.8Bundle DiscountZipify PagesOneClick UpsellReCharge SubscriptionsBlock
Frequently Bought Together4.9Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Frequently Asked Questions About thesecretstories.com
Is thesecretstories.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, thesecretstories.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is thesecretstories.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for thesecretstories.com. However, our EcomScout rating is B+ (40/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is thesecretstories.com's EcomScout rating and what does it mean?
thesecretstories.com has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does thesecretstories.com generate?
thesecretstories.com receives approximately 104.9K visits per year with estimated monthly revenue of $11.3K - $24.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does thesecretstories.com use?
We detected 11 Shopify apps on thesecretstories.com, including Shop, Form Builder, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against thesecretstories.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.