The Small Home
thesmallhome.co.ukThe Small Home receives an EcomScout Rating of S (59/100), ranking #11,258 out of 834,566 Shopify stores we track. This Home Decor Home & Garden store attracts 299.1K visits per year with estimated revenue of $29.0K - $63.7K/mo. It offers 118 products at an average price of £82.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 26%, organic 21%, paid 12%, referral 3%.
Product pricing: Average price of £82 (range: £35 – £130) — ≈ $104 USD. Positioned in the premium segment.
Ad spend: Estimated $50/mo in paid search ($600/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 340 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (100%).
Best-selling product: Women's Sheepskin Slippers – Pepto Pink (£70). Other top sellers include Women's Sheepskin Slippers – Rhubarb, Merino Wool Gilet - Cream, Brickett Davda Mugs.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $24M/month across 12,307 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $29K+/month
- •This store outperforms 93% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •467 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Women's Sheepskin Slippers – Pepto Pink
£70≈ $89
#2Women's Sheepskin Slippers – Rhubarb
£70≈ $89
#3Merino Wool Gilet - Cream
£130≈ $165
#4Brickett Davda Mugs
£39≈ $50
#5Merino Wool Gilet - Toasted Almond
£130≈ $165
#6Women's Sheepskin Slipper Mules – Venus
£80≈ $102
#7Women's Sheepskin Slippers – Oyster
£75≈ $95
#8Agnes Sheepskin Boots - Pale Beige
£80≈ $102
#9Viola Sheepskin Slipper Boots
£70≈ $89
#10Merino Wool Gilet - Charcoal
£130≈ $165
≈ $104 USD
Range: £35 - £130
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$50
Google Ads estimate
Yearly Ad Budget
$600
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| small home decorationEasy | 150 | - | - |
| us size to uk shoesEasy | 135 | - | - |
Trustpilot Rating
340 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue
Frequently Asked Questions About The Small Home
Is The Small Home a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Small Home is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Small Home safe to buy from? Is it a scam?
The Small Home has a Trustpilot rating of 4.7/5 based on 340 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).
What is The Small Home's EcomScout rating and what does it mean?
The Small Home has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Small Home generate?
The Small Home receives approximately 299.1K visits per year with estimated monthly revenue of $29.0K - $63.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Small Home use?
We detected 8 Shopify apps on The Small Home, including Shop, Trustpilot, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Small Home. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.