Underdays
theunderdays.comUnderdays receives an EcomScout Rating of S (65/100), ranking #5,099 out of 828,224 Shopify stores we track. This Underwear Fashion & Apparel store attracts 1.1M visits per year with estimated revenue of $37.8K - $81.8K/mo. It offers 62 products at an average price of £25.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 32%, social 17%, organic 16%, paid 15%.
Product pricing: Average price of £25 (range: £10 – £83) — ≈ $31 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2.8K/mo in paid search ($33.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 149 reviews. Good standing with customers.
Top markets: US (40%), GB (39%), PL (15%).
Best-selling product: The Everyday Boyshort - Sand (£20). Other top sellers include The Everyday Thong - Black, The Workout Thong - Black, The Everyday Brief - Black.
Underwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Underwear market generates $0M/month across 160 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Underwear stores earn $41K+/month
- •This store outperforms 96% of Underwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Underwear
Best Selling Products
#1Gift Card
£25≈ $32
#2The Everyday Boyshort - Sand
£20≈ $25
#3The Everyday Thong - Black
£18≈ $23
#4The Workout Thong - Black
£18≈ $23
#5The Everyday Brief - Black
£20≈ $25
#6The Everyday Cheeky - Black
£20≈ $25
#7The Everyday Thong - Sand
£18≈ $23
#8The Everyday High Waisted - Black
£22≈ $28
#9The Everyday Thong - Heather Grey
£15.30≈ $19
#10The Everyday Thong - White
£18≈ $23
≈ $31 USD
Range: £10 - £83
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3K
Google Ads estimate
Yearly Ad Budget
$34K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| meundiesEasy | 163K | $0.12 | $4.0K |
| skimsEasy | 151K | - | - |
| thinxEasy | 61K | $1.26 | $18.8K |
| underwear | 34K | $1.40 | $81.0K |
| negativeEasy | 31K | $0.27 | $3 |
Trustpilot Rating
149 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →
TrustpilotSimilar Stores
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Frequently Asked Questions About Underdays
Is Underdays a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Underdays is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Underdays safe to buy from? Is it a scam?
Underdays has a Trustpilot rating of 4.3/5 based on 149 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).
What is Underdays's EcomScout rating and what does it mean?
Underdays has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Underdays generate?
Underdays receives approximately 1.1M visits per year with estimated monthly revenue of $37.8K - $81.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Underdays use?
We detected 10 Shopify apps on Underdays, including Shop, Trustpilot, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Underwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Underdays. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Underwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.