The Vault
thevault.co.ukThe Vault receives an EcomScout Rating of S (62/100), ranking #14,167 out of 1,188,149 Shopify stores we track. This Apparel Fashion & Apparel store attracts 242.9K visits per year with estimated revenue of $61.0K - $132.1K/mo. It offers 2.5K+ products at an average price of £429.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 79%, paid 10%, social 5%, direct 5%.
Product pricing: Average price of £429 (range: £10 – £1,700) — ≈ $544 USD. Positioned in the premium segment.
0Customer trust: Trustpilot score 4.7/5 based on 42 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (35%), US (23%), BR (9%).
Best-selling product: Official London 2012 Olympic Cap [Black] (£9.99). Other top sellers include Official London 2012 Olympic Cap [White], 2025 Tottenham Hotspur Home Europa League Final Shirt Bilbao [New], Framed Jurgen Klopp Signed Liverpool Shirt 2019-20 Home [Classic].
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
![Official London 2012 Olympic Cap [Black]](https://cdn.shopify.com/s/files/1/0550/9349/3954/files/2012-Olympic-Cap-Black.jpg?v=1705640946)
#1Official London 2012 Olympic Cap [Black]
£9.99≈ $13
![Official London 2012 Olympic Cap [White]](https://cdn.shopify.com/s/files/1/0550/9349/3954/files/2012-Olympic-Cap-White.jpg?v=1705641055)
#2Official London 2012 Olympic Cap [White]
£9.99≈ $13
![2025 Tottenham Hotspur Home Europa League Final Shirt Bilbao [New]](https://cdn.shopify.com/s/files/1/0550/9349/3954/files/Tottenham-Hotspur-2025-Final-Shirt-Bilbao.jpg?v=1750866160)
#32025 Tottenham Hotspur Home Europa League Final Shirt Bilbao [New]
£149.99≈ $190
![Framed Jurgen Klopp Signed Liverpool Shirt 2019-20 Home [Classic]](https://cdn.shopify.com/s/files/1/0550/9349/3954/files/Framed-Jurgen-Klopp-Shirt-Liverpool-Premier-League-Winners-Edition.jpg?v=1752168465)
#4Framed Jurgen Klopp Signed Liverpool Shirt 2019-20 Home [Classic]
£279.99≈ $356
![Framed Jude Bellingham Signed Real Madrid Shirt 2024-25 Third away [Classic]](https://cdn.shopify.com/s/files/1/0550/9349/3954/files/Framed-Signed-Jude-Bellingham-Real-Madrid-Shirt-Grey-2024-25.jpg?v=1747664927)
#5Framed Jude Bellingham Signed Real Madrid Shirt 2024-25 Third away [Classic]
£949.99≈ $1,206
![2022 Argentina Home Shirt Messi 10 World Cup Final v France [New]](https://cdn.shopify.com/s/files/1/0550/9349/3954/files/Messi-Argentina-World-Cup-Final-Shirt-2022.jpg?v=1773683361)
#62022 Argentina Home Shirt Messi 10 World Cup Final v France [New]
£169.99≈ $216
![2024 Spain Home Shirt Lamine Yamal 19 Euro Final Edition [New]](https://cdn.shopify.com/s/files/1/0550/9349/3954/files/Spain-Euro-2024-Final-Shirt-Winners.jpg?v=1741705602)
#72024 Spain Home Shirt Lamine Yamal 19 Euro Final Edition [New]
£149.99≈ $190
![Framed Lionel Messi Signed Argentina Shirt 2022 World Cup [Classic]](https://cdn.shopify.com/s/files/1/0550/9349/3954/files/Framed-Signed-Lionel-Messi-Argentina-World-Cup-Shirt-2022.jpg?v=1784832505)
#8Framed Lionel Messi Signed Argentina Shirt 2022 World Cup [Classic]
£1,699.99≈ $2,159
![Jurgen Klopp Signed Liverpool Shirt 2019-10 Home [1]](https://cdn.shopify.com/s/files/1/0550/9349/3954/files/Klopp-Signed-Liverpool-Home-Shirt_fb46b88b-7c43-4234-a31d-6021fef2191e.jpg?v=1705617358)
#9Jurgen Klopp Signed Liverpool Shirt 2019-10 Home [1]
£179.99≈ $229
![Harry Kane Signed Bayern Munich Shirt Away 2023-24 [9]](https://cdn.shopify.com/s/files/1/0550/9349/3954/files/Harry-Kane-Signed-Bayern-Munich-Shirt-2023-24.jpg?v=1770116738)
#10Harry Kane Signed Bayern Munich Shirt Away 2023-24 [9]
£419.99≈ $533
≈ $544 USD
Range: £10 - £1,700
Rating Breakdown
Traffic Sources
Trustpilot Rating
42 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
TrustpilotSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult
Frequently Asked Questions About The Vault
Is The Vault a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Vault is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Vault safe to buy from? Is it a scam?
The Vault has a Trustpilot rating of 4.7/5 based on 42 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is The Vault's EcomScout rating and what does it mean?
The Vault has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Vault generate?
The Vault receives approximately 242.9K visits per year with estimated monthly revenue of $61.0K - $132.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Vault use?
We detected 5 Shopify apps on The Vault, including Trustpilot, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Vault. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.