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Tilley and Grace

tilleyandgrace.co.uk
A
53/100
EcomScout

Tilley and Grace receives an EcomScout Rating of A (53/100), ranking #39,141 out of 1,191,231 Shopify stores we track. This Women's Clothing Fashion & Apparel store attracts 125.3K visits per year with estimated revenue of $7.4K - $16.1K/mo. It offers 247 products at an average price of £35.

Analysis by EcomScout Research Team · How we calculate ratings

Women's ClothingFashion & ApparelClothing and Accessories
Est. Revenue/mo
$7.4K - $16.1K/mo
Est. Traffic/mo
10.4K
Products
247
Top Market
GB (76%)
Top Channel
paid (30%)
Trustpilot
4.9/5 (1,398)

Store Intelligence Summary

Traffic breakdown: paid 30%, organic 29%, direct 9%.

Product pricing: Average price of £35 (range: £18 – £59) — ≈ $44 USD. Mid-range pricing strategy.

Ad spend: Estimated $8/mo in paid search ($96/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 1,398 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (76%), NL (24%).

Best-selling product: Fern Print Dress (£55). Other top sellers include Postcard Print Trousers, Sleeveless Linen Vest Top, Seren Necklace.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Women's Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$30.7M/mo
Total Stores
7,903
Avg Revenue
$4K/mo
Top 10% Threshold
$59K/mo

Competition Breakdown

30%
37%
22%
4%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Women's Clothing market generates $31M/month across 7,903 stores
  • •7% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Women's Clothing stores earn $59K+/month
  • •This store outperforms 93% of Women's Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •549 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Women's Clothing

Block79%Shop76%Pre-Order41%Klaviyo: Email Marketing & SMS33%

Best Selling Products

Fern Print Dress#1

Fern Print Dress

£55≈ $70

Postcard Print Trousers#2

Postcard Print Trousers

£45≈ $57

Sleeveless Linen Vest Top#3

Sleeveless Linen Vest Top

£32≈ $41

Seren Necklace#4

Seren Necklace

£25≈ $32

Linen Blend Tea Dress#5

Linen Blend Tea Dress

£59≈ $75

#6

Metallic Leather Glasses Case

£18≈ $23

Linen Blend Tie Waist Dress#7

Linen Blend Tie Waist Dress

£59≈ $75

Crinkle Short Sleeve Shirt#8

Crinkle Short Sleeve Shirt

£40≈ $51

Crinkle Pocket Top#9

Crinkle Pocket Top

£38≈ $48

Spring Day Silk Scarf#10

Spring Day Silk Scarf

£35≈ $44

Analyzing...
Bounce Rate
53.0%
Pages/Visit
1.9
Avg. Time on Site
1m 18s
Avg. Product Price
£35

≈ $44 USD

Range: £18 - £59

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance31/100
Marketing Efficiency22/100

Traffic Sources

paid30.5%
organic29.0%
direct9.2%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8

Google Ads estimate

Yearly Ad Budget

$96

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
made in italy leather handbag40--

Trustpilot Rating

4.9

1,398 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
76.3%
🇳🇱Netherlands
23.7%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

ShopTrustpilot3.5Smile.io Rewards & LoyaltyKlaviyo: Email Marketing & SMSJudge.me Product ReviewsPageFly Landing Page Builder4.9Block

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Frequently Asked Questions About Tilley and Grace

Is Tilley and Grace a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Tilley and Grace is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Tilley and Grace safe to buy from? Is it a scam?

Tilley and Grace has a Trustpilot rating of 4.9/5 based on 1,398 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).

What is Tilley and Grace's EcomScout rating and what does it mean?

Tilley and Grace has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Tilley and Grace generate?

Tilley and Grace receives approximately 125.3K visits per year with estimated monthly revenue of $7.4K - $16.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Tilley and Grace use?

We detected 7 Shopify apps on Tilley and Grace, including Shop, Trustpilot, Smile.io Rewards & Loyalty and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Women's Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Tilley and Grace. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Tilley and Grace Shopify store analysis • Women's Clothing • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: July 27, 2026

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