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44/100
EcomScout

Toggi receives an EcomScout Rating of B+ (44/100), ranking #32,432 out of 481,773 Shopify stores we track. This Footwear & Outerwear Fashion & Apparel store attracts 97.3K visits per year with estimated revenue of $8.9K - $19.3K/mo. It offers 216 products at an average price of $75.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.9K - $19.3K/mo
Est. Traffic/mo
8.1K
Products
216
Top Market
GB (79%)
Top Channel
direct (19%)
Trustpilot
2.8/5 (6)

Store Intelligence Summary

Traffic breakdown: direct 19%, referral 18%.

Product pricing: Average price of $75 (range: $5 – $180). Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 6 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (79%), US (14%), PK (7%).

Best-selling product: Boot Jack ($11.99). Other top sellers include Barnsdale Wellington Boot, Boot Tree, Barnes Walking Coat.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear & Outerwear Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$69K/mo
Total Stores
3
Avg Revenue
$23K/mo
Top 10% Threshold
$60K/mo

Competition Breakdown

67%
33%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear & Outerwear market generates $0M/month across 3 stores
  • Top 10% of Footwear & Outerwear stores earn $60K+/month
  • This store outperforms 62% of Footwear & Outerwear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
30.4%
Pages/Visit
2.3
Avg. Time on Site
25s
Avg. Product Price
$75

Range: $5 - $180

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot45/100
Revenue Performance31/100
Marketing Efficiency22/100

Traffic Sources

direct19.3%
referral17.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
equestrian boots ukEasy12--

Trustpilot Rating

2.8

6 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
79.3%
🇺🇸United States
13.9%
🇵🇰Pakistan
6.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Toggi

Is Toggi a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Toggi is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Toggi safe to buy from? Is it a scam?

Toggi has a Trustpilot rating of 2.8/5 based on 6 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (44/100).

What is Toggi's EcomScout rating and what does it mean?

Toggi has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Toggi generate?

Toggi receives approximately 97.3K visits per year with estimated monthly revenue of $8.9K - $19.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Toggi use?

We detected 13 Shopify apps on Toggi, including Klaviyo: Email Marketing & SMS, Shop, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear & Outerwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Toggi. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear & Outerwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Toggi Shopify store analysis • Footwear & OuterwearFashion & Apparel • Unlikely Dropshipper • Rating: B+

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