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TOG Knives

togknives.com
60/100
EcomScout

TOG Knives receives an EcomScout Rating of S (60/100), ranking #14,365 out of 1,107,379 Shopify stores we track. This Kitchenware Home & Garden store attracts 199.5K visits per year with estimated revenue of $31.9K - $70.3K/mo. It offers 88 products at an average price of £156.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$31.9K - $70.3K/mo
Est. Traffic/mo
16.6K
Products
88
Top Market
US (47%)
Top Channel
organic (70%)
Trustpilot
3.7/5 (1,144)

Store Intelligence Summary

Traffic breakdown: organic 70%, direct 7%, social 5%.

Product pricing: Average price of £156 (range: £14 – £395) — ≈ $198 USD. Positioned in the premium segment.

Ad spend: Estimated $14/mo in paid search ($168/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1,144 reviews. Good standing with customers.

Top markets: US (47%), GB (36%), IN (8%).

Best-selling product: Higonokami Classic (£39). Other top sellers include Higonokami Mini, Higonokami Stainless, Board Balm.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchenware Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.8M/mo
Total Stores
913
Avg Revenue
$3K/mo
Top 10% Threshold
$57K/mo

Competition Breakdown

33%
35%
20%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchenware market generates $3M/month across 913 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Kitchenware stores earn $57K+/month
  • This store outperforms 95% of Kitchenware competitors
  • Low average order value ($0) — consider bundling or upsells
  • 60 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
55.0%
Pages/Visit
1.8
Avg. Time on Site
42s
Avg. Product Price
£156

≈ $198 USD

Range: £14 - £395

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance55/100
Marketing Efficiency29/100

Traffic Sources

organic70.3%
direct7.0%
social4.8%
paid0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$14

Google Ads estimate

Yearly Ad Budget

$168

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
miracle blade world classEasy220--
knives santa feEasy50--
seki city knife44--
world 55 steak knivesEasy34--

Trustpilot Rating

3.7

1,144 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
47.3%
🇬🇧United Kingdom
35.9%
🇮🇳India
8.5%
🇵🇰Pakistan
6.5%
🇦🇺Australia
1.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About TOG Knives

Is TOG Knives a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, TOG Knives is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is TOG Knives safe to buy from? Is it a scam?

TOG Knives has a Trustpilot rating of 3.7/5 based on 1,144 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is TOG Knives's EcomScout rating and what does it mean?

TOG Knives has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does TOG Knives generate?

TOG Knives receives approximately 199.5K visits per year with estimated monthly revenue of $31.9K - $70.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does TOG Knives use?

We detected 10 Shopify apps on TOG Knives, including Klaviyo: Email Marketing & SMS, Gorgias, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchenware store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against TOG Knives. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

TOG Knives Shopify store analysis • KitchenwareHome & Garden • Unlikely Dropshipper • Rating: S

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