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110K/yr• Cleaning Supplies
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Toiee

toiee.dk
B+
48/100
EcomScout

Toiee receives an EcomScout Rating of B+ (48/100), ranking #64,208 out of 1,197,356 Shopify stores we track. This Cleaning Supplies Home & Garden store attracts 34.1K visits per year with estimated revenue of $736 - $1.6K/mo. It offers 19 products at an average price of DKK 172.

Analysis by EcomScout Research Team · How we calculate ratings

Cleaning SuppliesHome & GardenToilet and Bathroom Cleaners
Est. Revenue/mo
$736 - $1.6K/mo
Est. Traffic/mo
2.8K
Products
19
Top Market
DK (100%)
Top Channel
N/A
Trustpilot
4.6/5 (84)

Store Intelligence Summary

Product pricing: Average price of DKK 172 (range: DKK 20 – DKK 349) — ≈ $26 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.6/5 based on 84 reviews. Excellent reputation — customers rate this store highly.

Top markets: DK (100%).

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cleaning Supplies Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$579K/mo
Total Stores
391
Avg Revenue
$1K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

45%
36%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Cleaning Supplies market generates $1M/month across 391 stores
  • •2% are enterprise stores (>$100K/mo) — achievable market
  • •81% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Cleaning Supplies stores earn $24K+/month
  • •This store outperforms 94% of Cleaning Supplies competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Cleaning Supplies

Shop79%Block70%Judge.me Product Reviews40%Klaviyo: Email Marketing & SMS27%

Best Selling Products

Toiee WC Afkalker Extra Power (1,0 liter). Bruges med Toilet Pluggen. Fjerner effektivt kalk, men også okker.#1

Toiee WC Afkalker Extra Power (1,0 liter). Bruges med Toilet Pluggen. Fjerner effektivt kalk, men også okker.

DKK 89.50≈ $13

Toiee Special FUGERENS Extra Power (1000 ml). Spray Fugerens på og lad virke i cirka 10 minutter og skyl af. Fugerens renser og desinficerer effektivt sorte fuger. Fjerner effektivt mug og skimmel. Den enkleste måde til pæne og rene fuger#2

Toiee Special FUGERENS Extra Power (1000 ml). Spray Fugerens på og lad virke i cirka 10 minutter og skyl af. Fugerens renser og desinficerer effektivt sorte fuger. Fjerner effektivt mug og skimmel. Den enkleste måde til pæne og rene fuger

DKK 149.50≈ $22

Toiee Special Afkalker GEL(1,0 liter). Meget tyktflydende og meget effektivt til at fjerne kalk på fliser, armaturer mv.#3

Toiee Special Afkalker GEL(1,0 liter). Meget tyktflydende og meget effektivt til at fjerne kalk på fliser, armaturer mv.

DKK 89.50≈ $13

Toiee Toilet Plug blokerer toilettets afløb (vandlåsen), så toiletkummen kan fyldes helt eller delvist med varmt vand og et de tre rensemidler#4

Toiee Toilet Plug blokerer toilettets afløb (vandlåsen), så toiletkummen kan fyldes helt eller delvist med varmt vand og et de tre rensemidler

DKK 249.50≈ $37

Toiee Special CISTERNERENS (1 liter). Fyld cisternen med varmt vand og 1/4 l Cisternerens og kalkbelægningerne opløses.#5

Toiee Special CISTERNERENS (1 liter). Fyld cisternen med varmt vand og 1/4 l Cisternerens og kalkbelægningerne opløses.

DKK 89.50≈ $13

Toiee Drain Plug 110 mm (afløbsprop til sikring ved skybrud). Benyttes også som rørballon og afspærringsballon ved reparationer. Komplet med ballon, slange og pumpe#6

Toiee Drain Plug 110 mm (afløbsprop til sikring ved skybrud). Benyttes også som rørballon og afspærringsballon ved reparationer. Komplet med ballon, slange og pumpe

DKK 349≈ $52

Toiee Bruserafkalker (1,0 liter). Fjerner kalk og overfladerust på og i brusere, vanddyser og luftblandere.#7

Toiee Bruserafkalker (1,0 liter). Fjerner kalk og overfladerust på og i brusere, vanddyser og luftblandere.

DKK 89.50≈ $13

Toiee Drain Plug 75 mm (afløbsprop til sikring ved skybrud). Benyttes også som rørballon og afspærringsballon ved reparationer. Komplet med ballon, slange og pumpe#8

Toiee Drain Plug 75 mm (afløbsprop til sikring ved skybrud). Benyttes også som rørballon og afspærringsballon ved reparationer. Komplet med ballon, slange og pumpe

DKK 349≈ $52

Toiee Drain Plug 40/50 mm (afløbsprop til sikring ved skybrud). Benyttes også som rørballon og afspærringsballon ved reparationer. Komplet med ballon, slange og pumpe#9

Toiee Drain Plug 40/50 mm (afløbsprop til sikring ved skybrud). Benyttes også som rørballon og afspærringsballon ved reparationer. Komplet med ballon, slange og pumpe

DKK 298≈ $45

Toiee Drain Plug 32 mm (afløbsprop til sikring ved skybrud). Benyttes også som rørballon og afspærringsballon ved reparationer. Komplet med ballon, slange og pumpe#10

Toiee Drain Plug 32 mm (afløbsprop til sikring ved skybrud). Benyttes også som rørballon og afspærringsballon ved reparationer. Komplet med ballon, slange og pumpe

DKK 298≈ $45

Analyzing...
Bounce Rate
32.8%
Pages/Visit
1.7
Avg. Time on Site
30s
Avg. Product Price
DKK 172

≈ $26 USD

Range: DKK 20 - DKK 349

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Traffic Growth55/100
Revenue Performance35/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.6

84 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trustpilot3.5Block

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Frequently Asked Questions About Toiee

Is Toiee a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Toiee is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Toiee safe to buy from? Is it a scam?

Toiee has a Trustpilot rating of 4.6/5 based on 84 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).

What is Toiee's EcomScout rating and what does it mean?

Toiee has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Toiee generate?

Toiee receives approximately 34.1K visits per year with estimated monthly revenue of $736 - $1.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Toiee use?

We detected 2 Shopify apps on Toiee, including Trustpilot, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Toiee. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Toiee Shopify store analysis • Cleaning Supplies • Home & Garden • Unlikely Dropshipper • Rating: B+

Last updated: August 12, 2026

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