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toktokbeauty.com

toktokbeauty.com
A
50/100
EcomScout

toktokbeauty.com receives an EcomScout Rating of A (50/100), ranking #51,497 out of 1,190,700 Shopify stores we track. This Skincare and Makeup Beauty & Personal Care store attracts 408.0K visits per year with estimated revenue of $13.5K - $26.3K/mo. It offers 500 products at an average price of $4.

Analysis by EcomScout Research Team · How we calculate ratings

Skincare and MakeupBeauty & Personal CareCosmetics
Est. Revenue/mo
$13.5K - $26.3K/mo
Est. Traffic/mo
34.0K
Products
500
Top Market
US (91%)
Top Channel
organic (45%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 45%, direct 42%, paid 3%, referral 2%.

Product pricing: Average price of $4 (range: $4 – $4). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $249/mo in paid search ($3.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: US (91%), VN (5%), IT (2%).

Best-selling product: Matte Lippie Pencil ($4). Other top sellers include Eyebrow Razor.

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare and Makeup Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.1M/mo
Total Stores
248
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

23%
42%
23%
4%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Skincare and Makeup market generates $1M/month across 248 stores
  • •9% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Skincare and Makeup stores earn $69K+/month
  • •This store outperforms 94% of Skincare and Makeup competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Skincare and Makeup

Block86%Shop76%Judge.me Product Reviews51%Klaviyo: Email Marketing & SMS42%

Best Selling Products

Matte Lippie Pencil#1

Matte Lippie Pencil

$4

Eyebrow Razor#2

Eyebrow Razor

$3.99

Analyzing...
Bounce Rate
34.1%
Pages/Visit
2.4
Avg. Time on Site
42s
Avg. Product Price
$4

Range: $4 - $4

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot55/100
Marketing Efficiency43/100
Revenue Performance29/100

Traffic Sources

organic45.3%
direct42.0%
paid3.0%
referral2.2%
social1.8%

Marketing & Ad Spend

Monthly Ad Spend

$249

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mstorebuyEasy1K--
toktok beautyEasy440--
toktokbeauty180$1.16-
j beautyEasy180--
envy us beauty supplyEasy135--

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
91.4%
🇻🇳Vietnam
4.5%
🇮🇹Italy
1.8%
🇨🇦Canada
1.4%
🇭🇰Hong Kong
0.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

ShopJudge.me Product ReviewsOmnisend4.8Section BlockGrow

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
Explore all trending products

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Frequently Asked Questions About toktokbeauty.com

Is toktokbeauty.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, toktokbeauty.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is toktokbeauty.com safe to buy from? Is it a scam?

toktokbeauty.com has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (50/100).

What is toktokbeauty.com's EcomScout rating and what does it mean?

toktokbeauty.com has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does toktokbeauty.com generate?

toktokbeauty.com receives approximately 408.0K visits per year with estimated monthly revenue of $13.5K - $26.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does toktokbeauty.com use?

We detected 6 Shopify apps on toktokbeauty.com, including Shop, Judge.me Product Reviews, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare and Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against toktokbeauty.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare and Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

toktokbeauty.com Shopify store analysis • Skincare and Makeup • Beauty & Personal Care • Unlikely Dropshipper • Rating: A

Last updated: August 9, 2026

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