Tom's Outdoors
tomsoutdoors.com.auTom's Outdoors receives an EcomScout Rating of S (67/100), ranking #3,809 out of 833,183 Shopify stores we track. This Outdoor Equipment Sports & Outdoors store attracts 1.7M visits per year with estimated revenue of $118.1K - $255.8K/mo. It offers 2.3K products at an average price of A$66.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 42%, organic 27%, direct 18%, referral 3%.
Product pricing: Average price of A$66 (range: A$4 – A$600) — ≈ $44 USD. Mid-range pricing strategy.
Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.
Top markets: AU (89%), US (7%), NZ (2%).
Best-selling product: Nikwax Cotton Proof (A$29.95). Other top sellers include Scientific Anglers Absolute Trout Tippet 30m, Trangia Storage Bag, Fulling Mill Wulff Royal- Premium Dry Fly.
Outdoor Equipment Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outdoor Equipment market generates $2M/month across 157 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Outdoor Equipment stores earn $78K+/month
- •This store outperforms 85% of Outdoor Equipment competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Outdoor Equipment
Best Selling Products
#1Nikwax Cotton Proof
A$29.95≈ $20
#2Scientific Anglers Absolute Trout Tippet 30m
A$17.99≈ $12
#3Trangia Storage Bag
A$16.99≈ $11
#4Fulling Mill Wulff Royal- Premium Dry Fly
A$4.20≈ $2.77
#5Snow Peak Titanium Spork
A$19.95≈ $13
#6Scientific Anglers Absolute Trout 9' Tapered Leader - 3 Pack
A$39.99≈ $26
#7Snow Peak Titanium Single Wall Cup w/ Folding Handle
A$49.95≈ $33
#8Snow Peak Pack & Carry Fireplace Starter Kit
A$599.95≈ $396
#9Scientific Anglers Absolute Trout Fluorocarbon Tippet 30m
A$34.99≈ $23
#10Snow Peak Titanium Double Wall Insulated Mug w/ Folding Handle
A$74.95≈ $49
≈ $44 USD
Range: A$4 - A$600
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2
Google Ads estimate
Yearly Ad Budget
$24
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| buy patagonia online australia | 50 | - | - |
| sea to summit australiaEasy | 28 | $0.97 | - |
| websites that sell patagonia | 28 | - | - |
| toms outdoors | 12 | - | - |
| patagonia products for sale | 12 | - | - |
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About Tom's Outdoors
Is Tom's Outdoors a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Tom's Outdoors is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Tom's Outdoors safe to buy from? Is it a scam?
Tom's Outdoors has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (67/100).
What is Tom's Outdoors's EcomScout rating and what does it mean?
Tom's Outdoors has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Tom's Outdoors generate?
Tom's Outdoors receives approximately 1.7M visits per year with estimated monthly revenue of $118.1K - $255.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Tom's Outdoors use?
We detected 4 Shopify apps on Tom's Outdoors, including Shop, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outdoor Equipment store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Tom's Outdoors. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.