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toof.com

toof.com
24/100
EcomScout

toof.com receives an EcomScout Rating of C (24/100), ranking #217,935 out of 502,242 Shopify stores we track. This Oral Care Beauty & Personal Care store attracts 31.7K visits per year with estimated revenue of $991 - $2.3K/mo. It offers 16 products at an average price of $33.

Store descriptionUpgrade to Toof: a soft-bristle toothbrush for better plaque removal and gum health. Designed by a dental hygienist, Toof is woman-owned and eco-friendly, with no batteries needed. Enjoy automatic refills and charity donations with every purchase. Satisfaction guaranteed!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$991 - $2.3K/mo
Est. Traffic/mo
2.6K
Products
16
Top Market
US (87%)
Top Channel
Direct (41%)

Store Intelligence Summary

Traffic breakdown: Direct 41%, Search 34%, Referrals 13%, Social 9%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $33 (range: $3 – $99). Budget-friendly positioning targeting volume sales.

Top markets: US (87%), ES (13%).

Best-selling product: Couple My First Toof ($8). Other top sellers include Couple Mid Size Toof Brush, Couple Full Size Toof Brush, Toof Brushes.

How is the EcomScout Rating calculated? The C grade (24/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Oral Care Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.9M/mo
Total Stores
181
Avg Revenue
$11K/mo
Top 10% Threshold
$181K/mo

Competition Breakdown

15%
34%
23%
8%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Oral Care market generates $2M/month across 181 stores
  • 20% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Oral Care stores earn $181K+/month
  • This store outperforms 94% of Oral Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.6%
Pages/Visit
1.2
Avg. Time on Site
1s
Avg. Product Price
$33

Range: $3 - $99

Rating Breakdown

Business Quality75/100
Traffic Growth30/100
Revenue Performance24/100

Traffic Sources

Direct41.1%
Search33.5%
Referrals12.8%
Social9.4%
Paid Referrals2.0%
Mail0.2%

Top Countries

🇺🇸United States
87.5%
🇪🇸Spain
12.5%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

tootghbrushtooftoofertoothbrush with a ton of bristleslong handled toothbrushes

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerFacebook Pixel

JavaScript

jQuery

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Sales Channels

Shop

Reviews

Stamped.io Product ReviewsStamped.ioStamped.io

Trending Oral Care Products

Products gaining popularity in Oral Care right now, based on Amazon & Google Trends data.

TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)

TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)

100
$15.34+178%
Listerine Cool Mint Alcohol-Free Mild Mouthwash, Oral Rinse Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste, Mild Mint Flavor, 1 L

Listerine Cool Mint Alcohol-Free Mild Mouthwash, Oral Rinse Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste, Mild Mint Flavor, 1 L

97
$5.97+243%
Oral-B 3D White Charcoal Toothbrush, 2 Count Medium Manual tootbrush Pack, Whitens Teeth, removes Plaque and Stains, Tongue Scraper Tooth Brush

Oral-B 3D White Charcoal Toothbrush, 2 Count Medium Manual tootbrush Pack, Whitens Teeth, removes Plaque and Stains, Tongue Scraper Tooth Brush

96
$6.97+284%
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer

Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer

95
$39.95+88%
See all trending Oral Care products

Frequently Asked Questions About toof.com

Is toof.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, toof.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is toof.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for toof.com. However, our EcomScout rating is C (24/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is toof.com's EcomScout rating and what does it mean?

toof.com has an EcomScout rating of C (24/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does toof.com generate?

toof.com receives approximately 31.7K visits per year with estimated monthly revenue of $991 - $2.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does toof.com use?

We detected 3 Shopify apps on toof.com, including Klaviyo Reviews, WF ‑ Compare At Amount, C: Mega Menu. The store uses the "#ffffff" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Oral Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against toof.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Oral Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

toof.com Shopify store analysis • Oral CareBeauty & Personal Care • Likely Dropshipper • Rating: C

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