Tooletries
tooletries.com.auTooletries receives an EcomScout Rating of S (61/100), ranking #16,151 out of 1,188,667 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 1.0M visits per year with estimated revenue of $60.0K - $120.1K/mo. It offers 107 products at an average price of A$49.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 29%, direct 23%, social 22%, paid 15%.
Product pricing: Average price of A$49 (range: A$13 – A$150) — ≈ $32 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $5/mo in paid search ($60/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.4/5 based on 6 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (73%), US (10%), IN (7%).
Best-selling product: The Benjamin Soap Holder (A$29.95). Other top sellers include The Ranger Nose & Ear Hair Trimmer, Stainless Steel Nail Clipper Set, Endswell Face Tool.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $40M/month across 13,086 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $54K+/month
- •This store outperforms 94% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •781 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#1The Benjamin Soap Holder
A$29.95≈ $20
#2The Ranger Nose & Ear Hair Trimmer
A$53.95≈ $36
#3Stainless Steel Nail Clipper Set
A$19.95≈ $13
#4Endswell Face Tool
A$49.95≈ $33
#5The Harvey & Oliver Set
A$69.95≈ $46
#6Body Scrubber & Hook
A$39.95≈ $26
#7The George Toothbrush Rack
A$12.95≈ $8.55
#8The Body Scrubber
A$29.95≈ $20
#9The Back Scrubber & Hook
A$54.95≈ $36
#10The Shower Drink Holder
A$34.95≈ $23
≈ $32 USD
Range: A$13 - A$150
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$5
Google Ads estimate
Yearly Ad Budget
$60
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| mens toiletries kit | 110 | - | - |
| best shower squeegee australia | 12 | - | - |
Trustpilot Rating
6 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About Tooletries
Is Tooletries a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Tooletries is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Tooletries safe to buy from? Is it a scam?
Tooletries has a Trustpilot rating of 2.4/5 based on 6 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).
What is Tooletries's EcomScout rating and what does it mean?
Tooletries has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Tooletries generate?
Tooletries receives approximately 1.0M visits per year with estimated monthly revenue of $60.0K - $120.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Tooletries use?
We detected 6 Shopify apps on Tooletries, including Shop, Yotpo Reviews & UGC, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Tooletries. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.