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53/100
EcomScout

Toolong receives an EcomScout Rating of A (53/100), ranking #38,914 out of 1,125,961 Shopify stores we track. This Media & Publications Other store attracts 643.4K visits per year with estimated revenue of $18.0K - $41.9K/mo. It offers 27 products at an average price of £19.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$18.0K - $41.9K/mo
Est. Traffic/mo
53.6K
Products
27
Top Market
US (51%)
Top Channel
social (42%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: social 42%, direct 39%, organic 15%, referral 2%.

Product pricing: Average price of £19 (range: £4 – £40) — ≈ $24 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: US (51%), GB (24%), DE (9%).

Best-selling product: TLDR Party (£4). Other top sellers include Assembly Required (Hardback), Too Long: April 2025, Too Long: August 2025.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Media & Publications Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$107K/mo
Total Stores
20
Avg Revenue
$5K/mo
Top 10% Threshold
$45K/mo

Competition Breakdown

20%
50%
20%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Media & Publications market generates $0M/month across 20 stores
  • Top 10% of Media & Publications stores earn $45K+/month
  • This store outperforms 88% of Media & Publications competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Media & Publications

Analyzing...
Bounce Rate
39.3%
Pages/Visit
4.7
Avg. Time on Site
1m 36s
Avg. Product Price
£19

≈ $24 USD

Range: £4 - £40

Rating Breakdown

Traffic Growth80/100
Business Quality76/100
Trustpilot55/100
Revenue Performance44/100
Marketing Efficiency7/100

Traffic Sources

social42.3%
direct38.9%
organic14.6%
referral1.9%
paid0.0%

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
50.8%
🇬🇧United Kingdom
23.5%
🇩🇪Germany
8.6%
🇨🇦Canada
3.0%
🇹🇷Turkey
2.8%

Analysis

Strengths

  • Excellent traffic and growth metrics

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

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livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Toolong

Is Toolong a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Toolong is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, High percentage of generic product titles.

Is Toolong safe to buy from? Is it a scam?

Toolong has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (53/100).

What is Toolong's EcomScout rating and what does it mean?

Toolong has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Toolong generate?

Toolong receives approximately 643.4K visits per year with estimated monthly revenue of $18.0K - $41.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Toolong use?

We detected 5 Shopify apps on Toolong, including Shop, Countdown Timer, Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Media & Publications store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Toolong. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Media & Publications store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Toolong Shopify store analysis • Media & PublicationsOther • Likely Dropshipper • Rating: A

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