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totalcool.co.uk

totalcool.co.uk
51/100
EcomScout

totalcool.co.uk receives an EcomScout Rating of A (51/100), ranking #26,413 out of 913,949 Shopify stores we track. This Smart Home Home & Garden store attracts 370.9K visits per year with estimated revenue of $192.7K - $481.8K/mo. It offers 134 products at an average price of £511.

Store descriptionExplore Totalcool's range of portable cooling products designed for comfort and convenience. From portable air coolers to fridge freezers and solar panels, our gear is perfect for outdoor adventures, travel, and off-grid living.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$192.7K - $481.8K/mo
Est. Traffic/mo
30.9K
Products
134
Top Market
GB (75%)
Top Channel
SearchOrganic (42%)
Est. Ad Spend/mo
$4

Store Intelligence Summary

Traffic breakdown: SearchOrganic 42%, SearchPaid 33%, Direct 12%, DisplayAds 8%.

Product pricing: Average price of £511 (range: £5 – £4,750) — ≈ $649 USD. Positioned in the premium segment.

Ad spend: Estimated $4/mo in paid search ($48/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: GB (75%), US (14%), IN (7%).

Best-selling product: Totalfreeze 45 + Totalsolar 120 + TotalPower 600 Bundle (£825). Other top sellers include Totalfreeze 35 + Totalsolar 120 + TotalPower 600 Bundle, Totalfreeze 45 + Totalsolar 100 + TotalPower 600 Bundle, Totalfreeze 35 + Totalsolar 100 + TotalPower 600 Bundle.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Smart Home Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.7M/mo
Total Stores
221
Avg Revenue
$26K/mo
Top 10% Threshold
$232K/mo

Competition Breakdown

27%
27%
13%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Smart Home market generates $6M/month across 221 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Smart Home stores earn $232K+/month
  • This store outperforms 89% of Smart Home competitors
  • Low average order value ($0) — consider bundling or upsells
  • 57 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
54.6%
Pages/Visit
1.9
Avg. Time on Site
59s
Avg. Product Price
£511

≈ $649 USD

Range: £5 - £4,750

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth45/100
Marketing Efficiency22/100

Traffic Sources

SearchOrganic42.2%
SearchPaid33.0%
Direct12.1%
DisplayAds7.7%
Referrals3.9%
GenAi0.9%
Mail0.2%
SocialOrganic0.0%
SocialPaid0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$4

Google Ads estimate

Yearly Ad Budget

$48

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
waeco fridgeEasy220$0.29$47
automobile refrigerator50$1.39-

Top Countries

🇬🇧United Kingdom
74.9%
🇺🇸United States
13.8%
🇮🇳India
7.3%
🇫🇷France
3.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

portable freezeralpicool x50 50lcool bag that lasts all weekendsmall portable air conditioner for motorhome12v car coolbox

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Video

YouTube

Sales Channels

ShopBuy Button channel

CDN

AWS CloudFront

Payment

Shopify Payments

Marketing

UpPromote Affiliate Marketing

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Frequently Asked Questions About totalcool.co.uk

Is totalcool.co.uk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, totalcool.co.uk is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is totalcool.co.uk safe to buy from? Is it a scam?

We don't have Trustpilot review data for totalcool.co.uk. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is totalcool.co.uk's EcomScout rating and what does it mean?

totalcool.co.uk has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does totalcool.co.uk generate?

totalcool.co.uk receives approximately 370.9K visits per year with estimated monthly revenue of $192.7K - $481.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does totalcool.co.uk use?

We detected 3 Shopify apps on totalcool.co.uk, including Advanced Predictive Search, Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Smart Home store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against totalcool.co.uk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Smart Home store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

totalcool.co.uk Shopify store analysis • Smart HomeHome & Garden • Unlikely Dropshipper • Rating: A

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