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Toteme homepage screenshot
40/100
EcomScout

Toteme receives an EcomScout Rating of B+ (40/100), ranking #20,415 out of 145,853 Shopify stores we track. This Apparel Retail store attracts 3.3M visits per year with estimated revenue of $11.4K - $26.0K/mo. It offers 1.8K products at an average price of $5619.

Store descriptionShop the full TOTEME edit, uniforms signed TOTEME and exclusive pieces only available at toteme.com. Fast shipping.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$11.4K - $26.0K/mo
Est. Traffic/mo
274.5K
Products
1.8K
Top Market
US (33%)
Top Channel
Search (51%)
Est. Ad Spend/mo
$1.2K

Store Intelligence Summary

Traffic breakdown: Search 51%, Direct 25%, Referrals 6%, Mail 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $5619. Positioned in the premium segment.

Ad spend: Estimated $1.2K/mo in paid search ($14.8K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (33%), GB (8%), KR (7%).

Best-selling product: Striped drawstring cotton trousers ink blue/pink stripe ($3200.00). Other top sellers include Halter tie swimsuit ecru, Balconette bikini top ecru, U-neck bikini top ecru.

How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.3%
Pages/Visit
3.1
Avg. Time on Site
1m 4s
Avg. Product Price
$5619

Range: $0 - $55000

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Marketing Efficiency55/100
Revenue Performance29/100

Traffic Sources

Search50.9%
Direct25.3%
Referrals5.8%
Mail2.7%
Social2.3%
Paid Referrals2.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$15K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
totemeEasy9K--
toteme scarfEasy1K--
toteme pantsEasy900--
toteme jeansEasy840--
toteme jacketEasy810--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
33.1%
🇬🇧United Kingdom
7.7%
🇰🇷South Korea
7.0%
🇫🇷France
6.4%
🇩🇪Germany
3.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

totemetotometoteme bagtotême토템

Tech Stack & Apps

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Analytics

Google AnalyticsGoogle Tag ManagerHotjar

Back in Stock

Back in Stock

Shipping

AfterShip

Customer Support

ZendeskZendesk

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Toteme

Is Toteme a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Toteme is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Toteme safe to buy from? Is it a scam?

We don't have Trustpilot review data for Toteme. However, our EcomScout rating is B+ (40/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Toteme's EcomScout rating and what does it mean?

Toteme has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Toteme generate?

Toteme receives approximately 3.3M visits per year with estimated monthly revenue of $11.4K - $26.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Toteme use?

App detection data for Toteme is being updated. The store uses the "PRODUCTION - 26/05/2026 10:33 BACKUP" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Toteme. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Toteme Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: B+

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