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Trail.NL

trail.nl
61/100
EcomScout

Trail.NL receives an EcomScout Rating of S (61/100), ranking #5,641 out of 378,623 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 757.6K visits per year with estimated revenue of $32.7K - $65.4K/mo. It offers 916 products at an average price of $10.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$32.7K - $65.4K/mo
Est. Traffic/mo
63.1K
Products
916
Top Market
NL (68%)
Top Channel
direct (22%)
Trustpilot
4.8/5 (194)

Store Intelligence Summary

Traffic breakdown: direct 22%, referral 3%.

Product pricing: Average price of $10 (range: $2 – $37). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.8/5 based on 194 reviews. Excellent reputation — customers rate this store highly.

Top markets: NL (68%), BE (5%), NO (4%).

Best-selling product: Saltstick | Fastchews | Elektrolyten Tabletten ($4.95). Other top sellers include Runguard Anti Friction Stick, Chimpanzee | Energy Bar | 30 Gram Carbs, Squirrel's Nut Butter Anti Friction (blik).

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$15.6M/mo
Total Stores
2,774
Avg Revenue
$6K/mo
Top 10% Threshold
$77K/mo

Competition Breakdown

21%
41%
25%
7%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $16M/month across 2,774 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $77K+/month
  • This store outperforms 93% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 212 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.7%
Pages/Visit
4.9
Avg. Time on Site
1m 54s
Avg. Product Price
$10

Range: $2 - $37

Rating Breakdown

Trustpilot90/100
Traffic Growth85/100
Business Quality80/100
Revenue Performance49/100
Marketing Efficiency7/100

Traffic Sources

direct21.6%
referral2.7%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

4.8

194 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
67.8%
🇧🇪Belgium
5.4%
🇳🇴Norway
3.8%
🇩🇪Germany
3.2%
🇪🇸Spain
2.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Frequently Asked Questions About Trail.NL

Is Trail.NL a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Trail.NL is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Trail.NL safe to buy from? Is it a scam?

Trail.NL has a Trustpilot rating of 4.8/5 based on 194 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).

What is Trail.NL's EcomScout rating and what does it mean?

Trail.NL has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Trail.NL generate?

Trail.NL receives approximately 757.6K visits per year with estimated monthly revenue of $32.7K - $65.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Trail.NL use?

We detected 8 Shopify apps on Trail.NL, including Shop, Trustpilot, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Trail.NL. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Trail.NL Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: S

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