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39/100
EcomScout

Trena receives an EcomScout Rating of B (39/100), ranking #51,446 out of 541,136 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 42.0K visits per year with estimated revenue of $1.9K - $3.7K/mo. It offers 2.5K+ products at an average price of €23.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.9K - $3.7K/mo
Est. Traffic/mo
3.5K
Products
2.5K+
Top Market
IT (100%)
Top Channel
N/A
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Product pricing: Average price of €23 (range: €10 – €45) — ≈ $25 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IT (100%).

Best-selling product: DAVID BECKHAM TRUE INSTINCT Eau de Parfum 75 ml (€14.85). Other top sellers include DR. ALTHEA 345 RELIEF CREAM MIST Crema lenitiva viso nebulizzata 60 ml, DR. ALTHEA 345 RELIEF CREAM MIST Crema lenitiva viso nebulizzata 100 ml, DR. ALTHEA PDRN REJU 5000 Crema leggera rigenerante con PDRN e pantenolo 20 ml.

How is the EcomScout Rating calculated? The B grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.2M/mo
Total Stores
571
Avg Revenue
$2K/mo
Top 10% Threshold
$43K/mo

Competition Breakdown

36%
38%
17%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics market generates $1M/month across 571 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics stores earn $43K+/month
  • This store outperforms 95% of Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.2%
Pages/Visit
5.2
Avg. Time on Site
1m 59s
Avg. Product Price
€23

≈ $25 USD

Range: €10 - €45

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot45/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
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livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

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$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Frequently Asked Questions About Trena

Is Trena a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Trena is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Trena safe to buy from? Is it a scam?

Trena has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B (39/100).

What is Trena's EcomScout rating and what does it mean?

Trena has an EcomScout rating of B (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Trena generate?

Trena receives approximately 42.0K visits per year with estimated monthly revenue of $1.9K - $3.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Trena use?

We detected 13 Shopify apps on Trena, including PageFly Landing Page Builder, Loox Photo Reviews, Infinite Options and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Trena. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Trena Shopify store analysis • CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: B

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