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Troya Beauty

troyabeauty.com.au
B
34/100
EcomScout

Troya Beauty receives an EcomScout Rating of B (34/100), ranking #268,128 out of 1,194,125 Shopify stores we track. This Hair Care and Skin Care Beauty & Personal Care store attracts 26.5K visits per year with estimated revenue of $2.0K - $3.8K/mo. It offers 2.1K products at an average price of A$63.

Analysis by EcomScout Research Team · How we calculate ratings

Hair Care and Skin CareBeauty & Personal CareHair Treatments and Serums, Skin Care
Est. Revenue/mo
$2.0K - $3.8K/mo
Est. Traffic/mo
2.2K
Products
2.1K
Top Market
AU (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of A$63 (range: A$3 – A$110) — ≈ $42 USD. Mid-range pricing strategy.

00

Top markets: AU (100%).

Best-selling product: BONDED Keratin Mending Treatment 150ml Duo (A$99). Other top sellers include Nak Hair Nourish 375ml Duo, Dateline Professional Black Celcon Comb 349, Redken Acidic Bonding Concentrate Shampoo 300ml.

How is the EcomScout Rating calculated? The B grade (34/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care and Skin Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$81K/mo
Total Stores
57
Avg Revenue
$1K/mo
Top 10% Threshold
$17K/mo

Competition Breakdown

44%
35%
16%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Hair Care and Skin Care market generates $0M/month across 57 stores
  • •4% are enterprise stores (>$100K/mo) — achievable market
  • •79% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Hair Care and Skin Care stores earn $17K+/month
  • •This store outperforms 91% of Hair Care and Skin Care competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Hair Care and Skin Care

Block74%Shop65%Judge.me Product Reviews46%Pre-Order32%

Best Selling Products

Troya Beauty Gift Card#1

Troya Beauty Gift Card

A$45≈ $30

BONDED Keratin Mending Treatment 150ml Duo#2

BONDED Keratin Mending Treatment 150ml Duo

A$99≈ $65

Nak Hair Nourish 375ml Duo#3

Nak Hair Nourish 375ml Duo

A$43.99≈ $29

Dateline Professional Black Celcon Comb 349#4

Dateline Professional Black Celcon Comb 349

A$2.95≈ $1.95

Redken Acidic Bonding Concentrate Shampoo 300ml#5

Redken Acidic Bonding Concentrate Shampoo 300ml

A$38.68≈ $26

Redken Acidic Bonding Concentrate Conditioner 300ml#6

Redken Acidic Bonding Concentrate Conditioner 300ml

A$38.68≈ $26

Redken All Soft Shampoo & Conditioner 1000ml Duo#7

Redken All Soft Shampoo & Conditioner 1000ml Duo

A$109.95≈ $73

NAK Signature Hair Replends Creme Leave-in Moisturiser 150ml#8

NAK Signature Hair Replends Creme Leave-in Moisturiser 150ml

A$29.20≈ $19

Medik8 Hydr8 B5 Intense 30ml#9

Medik8 Hydr8 B5 Intense 30ml

A$92≈ $61

Redken Acidic Bonding Concentrate Leave-in Treatment 150ml#10

Redken Acidic Bonding Concentrate Leave-in Treatment 150ml

A$38.68≈ $26

Analyzing...
Bounce Rate
32.6%
Pages/Visit
2.5
Avg. Time on Site
50s
Avg. Product Price
A$63

≈ $42 USD

Range: A$3 - A$110

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance28/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (14)

ShopStamped.io Product ReviewsKlaviyo: Email Marketing & SMSPageFly Landing Page Builder4.9Loox Photo Reviews4.9Infinite OptionsBack in Stock4.9ReCharge SubscriptionsVitals4.9WiserWishlist PlusEmbed dataNavmenu id tanBlock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
Explore all trending products

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Frequently Asked Questions About Troya Beauty

Is Troya Beauty a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Troya Beauty is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Troya Beauty safe to buy from? Is it a scam?

We don't have Trustpilot review data for Troya Beauty. However, our EcomScout rating is B (34/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Troya Beauty's EcomScout rating and what does it mean?

Troya Beauty has an EcomScout rating of B (34/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Troya Beauty generate?

Troya Beauty receives approximately 26.5K visits per year with estimated monthly revenue of $2.0K - $3.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Troya Beauty use?

We detected 14 Shopify apps on Troya Beauty, including Shop, Stamped.io Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care and Skin Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Troya Beauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care and Skin Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Troya Beauty Shopify store analysis • Hair Care and Skin Care • Beauty & Personal Care • Unlikely Dropshipper • Rating: B

Last updated: July 23, 2026

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