True&Co
trueandco.comTrue&Co receives an EcomScout Rating of S (59/100), ranking #20,506 out of 1,188,149 Shopify stores we track. This Apparel Fashion & Apparel store attracts 633.1K visits per year with estimated revenue of $33.9K - $73.4K/mo. It offers 10 products at an average price of $37.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 82%, direct 13%, social 4%.
Product pricing: Average price of $37 (range: $11 – $49). Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 2.8/5 based on 13 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (45%), NG (9%), CA (7%).
Best-selling product: True Body Lift Wireless V-Neck Bra ($49). Other top sellers include Soft Form Modal Ribbed V-Neck Bra, Soft Form Seamless Modal Rib Bikini, Soft Form Seamless Modal Ribbed Thong.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1True Body Lace Triangle Wirefree Bra
$46
#2True Body Wirefree Convertible Bandeau Bra
$46
#3True Body Wirefree Adjustable Strap Scoop Neck Bralette
$36
#4True Body Lift Wireless V-Neck Bra
$49
#5Soft Form Modal Ribbed V-Neck Bra
$34
#6True Body Boost Wirefree V-Neck Bra
$49
#7Soft Form Seamless Modal Rib Bikini
$11
#8Soft Form Seamless Modal Ribbed Thong
$11
#9True Body No Show Hipster 4-Pack
$38
#10True Body Flexible Underwire Support Bralette
$46
Range: $11 - $49
Rating Breakdown
Traffic Sources
Trustpilot Rating
13 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
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OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
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Frequently Asked Questions About True&Co
Is True&Co a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, True&Co is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is True&Co safe to buy from? Is it a scam?
True&Co has a Trustpilot rating of 2.8/5 based on 13 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (59/100).
What is True&Co's EcomScout rating and what does it mean?
True&Co has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does True&Co generate?
True&Co receives approximately 633.1K visits per year with estimated monthly revenue of $33.9K - $73.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does True&Co use?
We detected 5 Shopify apps on True&Co, including Klaviyo: Email Marketing & SMS, Pre-Order, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against True&Co. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.