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Truefitt & Hill

truefittandhill.co.uk
59/100
EcomScout

Truefitt & Hill receives an EcomScout Rating of A+ (59/100), ranking #10,406 out of 759,831 Shopify stores we track. This Men's Grooming Beauty & Personal Care store attracts 336.0K visits per year with estimated revenue of $48.3K - $94.0K/mo. It offers 196 products at an average price of £62.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$48.3K - $94.0K/mo
Est. Traffic/mo
28.0K
Products
196
Top Market
GB (74%)
Top Channel
paid (41%)
Trustpilot
2.8/5 (14)

Store Intelligence Summary

Traffic breakdown: paid 41%, organic 33%, referral 18%, social 2%.

Product pricing: Average price of £62 (range: £16 – £258) — ≈ $79 USD. Mid-range pricing strategy.

Ad spend: Estimated $31/mo in paid search ($372/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 14 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (74%), US (12%), IN (8%).

Best-selling product: 1805 Cologne (£48). Other top sellers include Apsley Cologne, Clubman Cologne, Freshman Cologne.

How is the EcomScout Rating calculated? The A+ grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Men's Grooming Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.8M/mo
Total Stores
315
Avg Revenue
$6K/mo
Top 10% Threshold
$111K/mo

Competition Breakdown

20%
41%
19%
8%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Men's Grooming market generates $2M/month across 315 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Men's Grooming stores earn $111K+/month
  • This store outperforms 95% of Men's Grooming competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
70.9%
Pages/Visit
2.4
Avg. Time on Site
15s
Avg. Product Price
£62

≈ $79 USD

Range: £16 - £258

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance58/100
Trustpilot50/100
Marketing Efficiency22/100

Traffic Sources

paid40.6%
organic33.5%
referral18.1%
social2.4%
direct2.0%

Marketing & Ad Spend

Monthly Ad Spend

$31

Google Ads estimate

Yearly Ad Budget

$372

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
truefitt and hill londonEasy135$1.30-
truefitt & hill londonEasy119--
geo trumper london70$0.99-
mayfair barbers44$4.69-
barber shop londonEasy28--

Trustpilot Rating

2.8

14 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
74.5%
🇺🇸United States
12.1%
🇮🇳India
7.7%
🇵🇰Pakistan
5.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Truefitt & Hill

Is Truefitt & Hill a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Truefitt & Hill is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Truefitt & Hill safe to buy from? Is it a scam?

Truefitt & Hill has a Trustpilot rating of 2.8/5 based on 14 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (59/100).

What is Truefitt & Hill's EcomScout rating and what does it mean?

Truefitt & Hill has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Truefitt & Hill generate?

Truefitt & Hill receives approximately 336.0K visits per year with estimated monthly revenue of $48.3K - $94.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Truefitt & Hill use?

We detected 4 Shopify apps on Truefitt & Hill, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Men's Grooming store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Truefitt & Hill. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Men's Grooming store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Truefitt & Hill Shopify store analysis • Men's GroomingBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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