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True Nutra

truenutra.com
57/100
EcomScout

True Nutra receives an EcomScout Rating of A+ (57/100), ranking #14,157 out of 822,312 Shopify stores we track. This Supplements Health & Wellness store attracts 35.8K visits per year with estimated revenue of $15.5K - $31.0K/mo. It offers 185 products at an average price of $40.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$15.5K - $31.0K/mo
Est. Traffic/mo
3.0K
Products
185
Top Market
NL (100%)
Top Channel
paid (35%)
Trustpilot
4.2/5 (233)

Store Intelligence Summary

Traffic breakdown: paid 35%, direct 18%, referral 12%, organic 11%.

Product pricing: Average price of $40 (range: $40 – $40). Mid-range pricing strategy.

Ad spend: Estimated $6.4K/mo in paid search ($76.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 233 reviews. Good standing with customers.

Top markets: NL (100%).

Best-selling product: 5-in-1 - Vitamin B Complex ($40). Other top sellers include 6-in-1 Lymphatic Complex.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$9.9M/mo
Total Stores
3,540
Avg Revenue
$3K/mo
Top 10% Threshold
$40K/mo

Competition Breakdown

32%
41%
19%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Supplements market generates $10M/month across 3,540 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Supplements stores earn $40K+/month
  • This store outperforms 93% of Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 176 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
42.6%
Pages/Visit
2.7
Avg. Time on Site
4m 5s
Avg. Product Price
$40

Range: $40 - $40

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance50/100
Marketing Efficiency13/100

Traffic Sources

paid34.9%
direct18.0%
referral12.0%
organic11.1%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$6K

Google Ads estimate

Yearly Ad Budget

$76K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
berberine32K$4.67$13.9K
magnesium supplement4K$0.67$1.9K
lymphatic drainage3K$3.18$77
get rid of celluliteEasy720$0.79$65
how to control diabetes630$1.74$22.1K

Trustpilot Rating

4.2

233 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About True Nutra

Is True Nutra a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, True Nutra is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is True Nutra safe to buy from? Is it a scam?

True Nutra has a Trustpilot rating of 4.2/5 based on 233 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (57/100).

What is True Nutra's EcomScout rating and what does it mean?

True Nutra has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does True Nutra generate?

True Nutra receives approximately 35.8K visits per year with estimated monthly revenue of $15.5K - $31.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does True Nutra use?

We detected 6 Shopify apps on True Nutra, including Shop, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against True Nutra. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

True Nutra Shopify store analysis • SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: A+

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