Product pricing: Average price of $28 (range: $12 – $87). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2.0K/mo in paid search ($23.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (59%), IN (26%), PH (15%).
Best-selling product: Color & Conceal 6g ($29). Other top sellers include Raise the Roots 2.0 To Go, Raise the Roots 2.0, Revive & Style Color Mousse.
How is the EcomScout Rating calculated? The B+ grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.