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Trulyco homepage screenshot
45/100
EcomScout

Trulyco receives an EcomScout Rating of B+ (45/100), ranking #19,966 out of 308,751 Shopify stores we track. This Cleaning Products Home & Garden store attracts 15.8K visits per year with estimated revenue of $653 - $1.4K/mo. It offers 7 products at an average price of $66.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$653 - $1.4K/mo
Est. Traffic/mo
1.3K
Products
7
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
4.8/5 (41)

Store Intelligence Summary

Product pricing: Average price of $66 (range: $20 – $180). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 4.8/5 based on 41 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (100%).

Best-selling product: The Duo Kit ($60). Other top sellers include Premium Stain + Odour Remover 300ml, Truly Mini, Agitator Bone Tool.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cleaning Products Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$42K/mo
Total Stores
26
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

42%
46%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cleaning Products market generates $0M/month across 26 stores
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cleaning Products stores earn $8K+/month
  • This store outperforms 80% of Cleaning Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
33.7%
Pages/Visit
1.1
0
Avg. Product Price
$66

Range: $20 - $180

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth55/100
Revenue Performance28/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.8

41 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Trulyco

Is Trulyco a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Trulyco is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Trulyco safe to buy from? Is it a scam?

Trulyco has a Trustpilot rating of 4.8/5 based on 41 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (45/100).

What is Trulyco's EcomScout rating and what does it mean?

Trulyco has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Trulyco generate?

Trulyco receives approximately 15.8K visits per year with estimated monthly revenue of $653 - $1.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Trulyco use?

We detected 8 Shopify apps on Trulyco, including Shop, Trustpilot, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Trulyco. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Trulyco Shopify store analysis • Cleaning ProductsHome & Garden • Unlikely Dropshipper • Rating: B+

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