Tru Niagen
truniagen.comTru Niagen receives an EcomScout Rating of S (72/100), ranking #1,038 out of 482,648 Shopify stores we track. This Nutritional Supplements Health & Wellness store attracts 1.2M visits per year with estimated revenue of $217.2K - $434.3K/mo. It offers 14 products at an average price of $92.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 22%, referral 8%.
Product pricing: Average price of $92 (range: $15 – $194). Mid-range pricing strategy.
Ad spend: Estimated $17.5K/mo in paid search ($210.5K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 2.4/5 based on 16 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (63%), GB (4%), CA (3%).
Best-selling product: Tru Niagen® 300mg ($49). Other top sellers include Tru Niagen® 300mg Stick Packs, Tru Niagen® 150mg, Tru Niagen® Pro 1,000mg.
Nutritional Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Nutritional Supplements market generates $2M/month across 562 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Nutritional Supplements stores earn $55K+/month
- •This store outperforms 93% of Nutritional Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Nutritional Supplements
Best Selling Products
#1Tru Niagen® 300mg
$49
#2Tru Niagen® 300mg Stick Packs
$58
#3Tru Niagen® 150mg
$94
#4Tru Niagen® Pro 1,000mg
$116
#5Tru Niagen® Beauty
$49
#6Tru Niagen® Immune
$41
#7Tru Niagen® 300mg 30ct + Beauty Bundle
$93
#8Tru Niagen® Pro 1,000mg + Beauty Bundle
$156
#9Tru Niagen® 300mg 30ct + Immune Bundle
$85
#10Tru Niagen® Pro 1,000mg + Immune Bundle
$148
Range: $15 - $194
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$18K
Google Ads estimate
Yearly Ad Budget
$210K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| nad | 45K | $2.09 | $5.7K |
| life extensionEasy | 26K | $0.74 | $2.3K |
| nicotinamide riboside | 7K | $2.54 | $3.6K |
| tru niagenEasy | 6K | - | - |
| nad supplement | 4K | $2.71 | $2.6K |
Trustpilot Rating
16 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
TrustpilotSimilar Stores
View all →Frequently Asked Questions About Tru Niagen
Is Tru Niagen a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Tru Niagen is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Tru Niagen safe to buy from? Is it a scam?
Tru Niagen has a Trustpilot rating of 2.4/5 based on 16 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (72/100).
What is Tru Niagen's EcomScout rating and what does it mean?
Tru Niagen has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Tru Niagen generate?
Tru Niagen receives approximately 1.2M visits per year with estimated monthly revenue of $217.2K - $434.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Tru Niagen use?
We detected 5 Shopify apps on Tru Niagen, including Trustpilot, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Nutritional Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Tru Niagen. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutritional Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.