truu
truu.nztruu receives an EcomScout Rating of B+ (45/100), ranking #58,042 out of 1,066,519 Shopify stores we track. This Skin Care Beauty & Personal Care store attracts 36 visits per year with estimated revenue of $2 - $4/mo. It offers 3 products at an average price of NZ$40.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of NZ$40 (range: NZ$36 – NZ$45) — ≈ $25 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 4.1/5 based on 199 reviews. Good standing with customers.
Best-selling product: Eczema clearing serum (NZ$45). Other top sellers include Mineral Sunscreen SPF 40, Deep Hydration Moisturiser.
Skin Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skin Care market generates $3M/month across 1,896 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •81% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skin Care stores earn $27K+/month
- •This store outperforms 94% of Skin Care competitors
- •Low average order value ($0) — consider bundling or upsells
- •68 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skin Care
Best Selling Products
≈ $25 USD
Range: NZ$36 - NZ$45
Rating Breakdown
Traffic Sources
Trustpilot Rating
199 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Frequently Asked Questions About truu
Is truu a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, truu is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is truu safe to buy from? Is it a scam?
truu has a Trustpilot rating of 4.1/5 based on 199 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (45/100).
What is truu 's EcomScout rating and what does it mean?
truu has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does truu generate?
truu receives approximately 36 visits per year with estimated monthly revenue of $2 - $4/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does truu use?
We detected 4 Shopify apps on truu , including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skin Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against truu . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skin Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.