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55/100
EcomScout

NewAura receives an EcomScout Rating of A+ (55/100), ranking #28,211 out of 1,125,939 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 206.5K visits per year with estimated revenue of $20.8K - $40.5K/mo. It offers 8 products at an average price of $50.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$20.8K - $40.5K/mo
Est. Traffic/mo
17.2K
Products
8
Top Market
GB (79%)
Top Channel
social (49%)
Trustpilot
3.8/5 (75)

Store Intelligence Summary

Traffic breakdown: social 49%, organic 22%, referral 14%, direct 13%.

Product pricing: Average price of $50 (range: $39 – $55). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.8/5 based on 75 reviews. Good standing with customers.

Top markets: GB (79%), IN (20%), FR (1%).

Best-selling product: New Aura™ Anti-Fungal Beard Cream ($55). Other top sellers include New Aura™ Anti-Fungal Shampoo.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.6M/mo
Total Stores
4,917
Avg Revenue
$2K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

37%
40%
16%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $11M/month across 4,917 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $35K+/month
  • This store outperforms 94% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 230 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.7%
Pages/Visit
1.8
Avg. Time on Site
19s
Avg. Product Price
$50

Range: $39 - $55

Rating Breakdown

Business Quality76/100
Traffic Growth75/100
Trustpilot75/100
Revenue Performance46/100
Marketing Efficiency7/100

Traffic Sources

social48.8%
organic21.8%
referral13.7%
direct12.9%
paid2.3%

Trustpilot Rating

3.8

75 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
79.2%
🇮🇳India
19.8%
🇫🇷France
1.0%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

60
$8.67-11%
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

59
$11.71-11%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

57
$29.00+29%
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

57
$35.99-11%
Explore all trending products

Frequently Asked Questions About NewAura

Is NewAura a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NewAura is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is NewAura safe to buy from? Is it a scam?

NewAura has a Trustpilot rating of 3.8/5 based on 75 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (55/100).

What is NewAura's EcomScout rating and what does it mean?

NewAura has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does NewAura generate?

NewAura receives approximately 206.5K visits per year with estimated monthly revenue of $20.8K - $40.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NewAura use?

We detected 17 Shopify apps on NewAura, including Shop, GemPages Landing Page Builder, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NewAura. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NewAura Shopify store analysis • Hair CareBeauty & Personal Care • Likely Dropshipper • Rating: A+

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