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49/100
EcomScout

WHYTE receives an EcomScout Rating of B+ (49/100), ranking #32,594 out of 911,641 Shopify stores we track. This Supplements Health & Wellness store attracts 81.7K visits per year with estimated revenue of $5.6K - $11.2K/mo. It offers 12 products at an average price of $39.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.6K - $11.2K/mo
Est. Traffic/mo
6.8K
Products
12
Top Market
US (53%)
Top Channel
direct (74%)
Trustpilot
4.1/5 (9)

Store Intelligence Summary

Traffic breakdown: direct 74%, organic 10%, social 3%.

Product pricing: Average price of $39 (range: $3 – $119). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $79/mo in paid search ($948/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 9 reviews. Good standing with customers.

Top markets: US (53%), PL (47%).

Best-selling product: Spearmint Oil Pulling Rinse ($24.99). Other top sellers include Purple Teeth Whitening Powder, Bubblegum Oil Pulling Rinse, Cinnamon Oil Pulling Rinse.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$11.6M/mo
Total Stores
4,325
Avg Revenue
$3K/mo
Top 10% Threshold
$39K/mo

Competition Breakdown

33%
40%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Supplements market generates $12M/month across 4,325 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Supplements stores earn $39K+/month
  • This store outperforms 93% of Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 211 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.1%
Pages/Visit
2.7
Avg. Time on Site
1m 17s
Avg. Product Price
$39

Range: $3 - $119

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot65/100
Revenue Performance31/100
Marketing Efficiency22/100

Traffic Sources

direct74.2%
organic9.8%
social3.1%
paid0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$79

Google Ads estimate

Yearly Ad Budget

$948

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
dr dentEasy135$1.95$49
coconut pulling oil for teethEasy70--
efero teeth whiteningEasy44--
luminescent teeth whitening12--

Trustpilot Rating

4.1

9 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
52.7%
🇵🇱Poland
47.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About WHYTE

Is WHYTE a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, WHYTE is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is WHYTE safe to buy from? Is it a scam?

WHYTE has a Trustpilot rating of 4.1/5 based on 9 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is WHYTE's EcomScout rating and what does it mean?

WHYTE has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does WHYTE generate?

WHYTE receives approximately 81.7K visits per year with estimated monthly revenue of $5.6K - $11.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does WHYTE use?

We detected 7 Shopify apps on WHYTE, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against WHYTE. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

WHYTE Shopify store analysis • SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: B+

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