Turtle Wax
turtlewax.co.ukTurtle Wax receives an EcomScout Rating of B+ (48/100), ranking #62,846 out of 1,189,180 Shopify stores we track. This Car Care Products Automotive store attracts 539.1K visits per year with estimated revenue of $9.3K - $21.8K/mo. It offers 140 products at an average price of £11.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 39%, direct 16%, paid 15%, social 11%.
Product pricing: Average price of £11 (range: £7 – £20) — ≈ $14 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $560/mo in paid search ($6.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.1/5 based on 27 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (82%), US (8%), IN (4%).
Best-selling product: Speed Headlight Lens Repair & Renew Kit (£10). Other top sellers include Hybrid Solutions Ceramic Wash & Wax, 1.4L, Hybrid Solutions Hyper Foam Wheel Cleaner & Tyre Prep, 680ml, Headlight 2 in 1 Cleaner & Sealant, 300ml.
Car Care Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Car Care Products market generates $1M/month across 277 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Car Care Products stores earn $33K+/month
- •This store outperforms 94% of Car Care Products competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Car Care Products
Best Selling Products
#1Speed Headlight Lens Repair & Renew Kit
£10≈ $13
#2Hybrid Solutions Ceramic Wash & Wax, 1.4L
£15≈ $19
#3Hybrid Solutions Hyper Foam Wheel Cleaner & Tyre Prep, 680ml
£12≈ $15
#4Headlight 2 in 1 Cleaner & Sealant, 300ml
£6.50≈ $8.26
#5Hybrid Solutions Graphene Acrylic Trim Restorer, 296ml
£13≈ $17
#6Scratch Repair & Renew, 207ml
£8.50≈ $11
#7Clear Vue® Rain Repellent, 300ml
£7.50≈ $9.53
#8Hybrid Solutions Graphene Acrylic Tyre Shine Spray Coating, 680ml
£15≈ $19
#9Hybrid Solutions Ceramic Wet Wax, 500ml
£15≈ $19
#10Hybrid Solutions Pro Pure Wash, 1.42L
£20≈ $25
≈ $14 USD
Range: £7 - £20
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$560
Google Ads estimate
Yearly Ad Budget
$7K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| turtle waxEasy | 7K | $0.51 | $155 |
| turtlewaxEasy | 1K | $0.40 | $4 |
| turtle wax graphene flex waxEasy | 270 | - | - |
| how to clean car headlights | 270 | $0.40 | $11 |
| turtle wax car shampooEasy | 3 | $2.55 | $1 |
Trustpilot Rating
27 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Vitals
Mailchimp
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Frequently Asked Questions About Turtle Wax
Is Turtle Wax a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Turtle Wax is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Turtle Wax safe to buy from? Is it a scam?
Turtle Wax has a Trustpilot rating of 2.1/5 based on 27 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (48/100).
What is Turtle Wax's EcomScout rating and what does it mean?
Turtle Wax has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Turtle Wax generate?
Turtle Wax receives approximately 539.1K visits per year with estimated monthly revenue of $9.3K - $21.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Turtle Wax use?
We detected 10 Shopify apps on Turtle Wax, including Shop, Gorgias, LoyaltyLion and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Car Care Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Turtle Wax. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Car Care Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.