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TW Steel

twsteel.com.au
A+
55/100
EcomScout

TW Steel receives an EcomScout Rating of A+ (55/100), ranking #33,020 out of 1,203,437 Shopify stores we track. This Watches Jewelry & Accessories store attracts 88.4K visits per year with estimated revenue of $10.1K - $21.9K/mo. It offers 1.4K products at an average price of A$103.

Analysis by EcomScout Research Team · How we calculate ratings

WatchesJewelry & AccessoriesStraps
Est. Revenue/mo
$10.1K - $21.9K/mo
Est. Traffic/mo
7.4K
Products
1.4K
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
4.6/5 (72)

Store Intelligence Summary

Product pricing: Average price of A$103 (range: A$95 – A$129) — ≈ $68 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 4.6/5 based on 72 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (100%).

Best-selling product: TWB22 (A$95). Other top sellers include TWB23, CEB101, TWB46.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Watches Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$15.3M/mo
Total Stores
1,118
Avg Revenue
$14K/mo
Top 10% Threshold
$160K/mo

Competition Breakdown

15%
29%
31%
8%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Watches market generates $15M/month across 1,118 stores
  • •17% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Watches stores earn $160K+/month
  • •This store outperforms 91% of Watches competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •186 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Watches

Block77%Shop75%Pre-Order42%Judge.me Product Reviews34%

Best Selling Products

TWB22#1

TWB22

A$95≈ $63

TWB23#2

TWB23

A$95≈ $63

CEB101#3

CEB101

A$94.99≈ $63

TWB46#4

TWB46

A$110≈ $73

TWB120#5

TWB120

A$110≈ $73

TWB28#6

TWB28

A$95≈ $63

TWB121#7

TWB121

A$129≈ $85

TWB123#8

TWB123

A$99≈ $65

Analyzing...
Bounce Rate
74.8%
Pages/Visit
1.8
Avg. Time on Site
21s
Avg. Product Price
A$103

≈ $68 USD

Range: A$95 - A$129

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Traffic Growth60/100
Revenue Performance50/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.6

72 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

ShopKlaviyo: Email Marketing & SMSBold Product OptionsBlockPre-Order0Countdown Timer

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About TW Steel

Is TW Steel a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, TW Steel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is TW Steel safe to buy from? Is it a scam?

TW Steel has a Trustpilot rating of 4.6/5 based on 72 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (55/100).

What is TW Steel's EcomScout rating and what does it mean?

TW Steel has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does TW Steel generate?

TW Steel receives approximately 88.4K visits per year with estimated monthly revenue of $10.1K - $21.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does TW Steel use?

We detected 6 Shopify apps on TW Steel, including Shop, Klaviyo: Email Marketing & SMS, Bold Product Options and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Watches store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against TW Steel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Watches store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

TW Steel Shopify store analysis • Watches • Jewelry & Accessories • Unlikely Dropshipper • Rating: A+

Last updated: August 13, 2026

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