Color WOW
uk.colorwowhair.comColor WOW receives an EcomScout Rating of S (67/100), ranking #1,965 out of 199,442 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 2.2M visits per year with estimated revenue of $192.8K - $481.9K/mo. It offers 104 products at an average price of $34.
Store descriptionDiscover Color Wow’s award-winning, innovative products for all hair types. Winner of 100+ beauty awards and over 65,000 5-star reviews! Shop now.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 41%, SearchPaid 12%, SocialPaid 12%, Direct 11%.
Product pricing: Average price of $34 (range: $19 – $116). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $27.5K/mo in paid search ($330.5K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 2.3/5 based on 18 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (86%), US (7%), FR (3%).
Best-selling product: Dream Coat Supernatural Spray ($29.00). Other top sellers include Xtra Large Bombshell Volumizer, Color Security Shampoo, Root Cover Up.
Haircare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Haircare market generates $11M/month across 783 stores
- •21% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Haircare stores earn $187K+/month
- •This store outperforms 92% of Haircare competitors
- •Low average order value ($0) — consider bundling or upsells
- •163 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Dream Coat Supernatural Spray
$29.00
#2Xtra Large Bombshell Volumizer
$25.00
#3Color Security Shampoo
$23.50
#4Root Cover Up
$29.50
#5Style on Steroids ~ Color-Safe Texturizing Spray
$28.00
#6One-Minute Transformation Styling Cream
$23.50
#7Raise the Root Thicken and Lift Spray
$23.50
#8Pop & Lock High Gloss Finish
$23.50
#9Dream Filter For Picture-Perfect Colour
$26.00
#10Dream Cocktail Kale-Infused Leave-in Treatment
$26.50
Range: $19 - $116
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$28K
Google Ads estimate
Yearly Ad Budget
$330K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wowEasy | 258K | $0.31 | $44 |
| shampooEasy | 40K | $0.06 | $41 |
| aussieEasy | 27K | $0.31 | $25 |
| dry shampooEasy | 20K | $2.77 | $19.5K |
| hair color | 19K | $2.23 | $71.2K |
Trustpilot Rating
18 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Klaviyo Reviews
EZ Sidebar Menu+Sidebar FilterE-commerce Platform
ShopifySubscriptions
Reviews
Analytics
Google Analytics
Google Tag Manager
HotjarCDN
AWS CloudFrontSearch
Similar Stores
View all →Trending Haircare Products
Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About Color WOW
Is Color WOW a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Color WOW is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Color WOW safe to buy from? Is it a scam?
Color WOW has a Trustpilot rating of 2.3/5 based on 18 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).
What is Color WOW's EcomScout rating and what does it mean?
Color WOW has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Color WOW generate?
Color WOW receives approximately 2.2M visits per year with estimated monthly revenue of $192.8K - $481.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Color WOW use?
We detected 2 Shopify apps on Color WOW, including Klaviyo Reviews, EZ Sidebar Menu+Sidebar Filter. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Haircare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Color WOW. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.