Who Gives A Crap
uk.whogivesacrap.orgWho Gives A Crap receives an EcomScout Rating of S (75/100), ranking #268 out of 199,057 Shopify stores we track. This Gifts & Novelties Retail store attracts 4.5M visits per year with estimated revenue of $406.0K - $947.4K/mo. It offers 12 products at an average price of $47.
Store descriptionHelp reduce deforestation with eco-friendly products in the UK. 50% of profits donated to global causes. Join us and shop now!
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 59%, Mail 14%, Direct 13%, Social 4%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $47 (range: $44 – $48). Mid-range pricing strategy.
Ad spend: Estimated $36.5K/mo in paid search ($437.9K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.0/5 based on 3,321 reviews. Good standing with customers.
Top markets: GB (95%), US (3%), NL (1%).
Best-selling product: The Splash edition (100% Bamboo) ($48.00). Other top sellers include 100% Bamboo Toilet Paper, 100% Recycled Toilet Paper.
Gifts & Novelties Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Gifts & Novelties market generates $13M/month across 3,511 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Gifts & Novelties stores earn $74K+/month
- •This store outperforms 95% of Gifts & Novelties competitors
- •Low average order value ($0) — consider bundling or upsells
- •265 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Gifts & Novelties
Best Selling Products
Range: $44 - $48
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$36K
Google Ads estimate
Yearly Ad Budget
$438K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| toilet paper | 72K | $2.46 | $27.2K |
| recycle | 37K | $1.92 | $1.1K |
| paper towels | 25K | $2.68 | $6.8K |
| who gives a crapEasy | 17K | - | - |
| eco friendlyEasy | 15K | $3.05 | $71 |
Trustpilot Rating
3,321 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
- Strong marketing efficiency and ROI
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifyVideo
JavaScript
A/B Testing
Sales Channels
Reviews
Similar Stores
View all →Frequently Asked Questions About Who Gives A Crap
Is Who Gives A Crap a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Who Gives A Crap is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, High percentage of generic product titles.
Is Who Gives A Crap safe to buy from? Is it a scam?
Who Gives A Crap has a Trustpilot rating of 4.0/5 based on 3,321 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (75/100).
What is Who Gives A Crap's EcomScout rating and what does it mean?
Who Gives A Crap has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Who Gives A Crap generate?
Who Gives A Crap receives approximately 4.5M visits per year with estimated monthly revenue of $406.0K - $947.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Who Gives A Crap use?
We detected 1 Shopify apps on Who Gives A Crap, including Klaviyo Reviews. The store uses the "PRODUCTION [branch: master]" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Gifts & Novelties store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Who Gives A Crap. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.