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55/100
EcomScout

Umbro receives an EcomScout Rating of A+ (55/100), ranking #12,418 out of 481,729 Shopify stores we track. This Apparel Fashion & Apparel store attracts 413.1K visits per year with estimated revenue of $24.5K - $53.0K/mo. It offers 302 products at an average price of $78.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$24.5K - $53.0K/mo
Est. Traffic/mo
34.4K
Products
302
Top Market
AU (100%)
Top Channel
direct (7%)
Trustpilot
2.9/5 (2)

Store Intelligence Summary

Traffic breakdown: direct 7%.

Product pricing: Average price of $78 (range: $14 – $238). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (100%).

Best-selling product: Speciali Pro Fg ($237.99). Other top sellers include Dual Action Pump, Dale Backpack, Premier Training Large Holdall.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.1M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $50M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $11K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
42.2%
Pages/Visit
4.4
Avg. Time on Site
3m 38s
Avg. Product Price
$78

Range: $14 - $238

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance58/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

direct7.3%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

2.9

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Umbro

Is Umbro a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Umbro is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Umbro safe to buy from? Is it a scam?

Umbro has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (55/100).

What is Umbro's EcomScout rating and what does it mean?

Umbro has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Umbro generate?

Umbro receives approximately 413.1K visits per year with estimated monthly revenue of $24.5K - $53.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Umbro use?

App detection data for Umbro is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Umbro. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Umbro Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: A+

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