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umgshop.com

umgshop.com
B+
50/100
EcomScout

umgshop.com receives an EcomScout Rating of B+ (50/100), ranking #52,056 out of 1,195,485 Shopify stores we track. This Apparel Fashion & Apparel store attracts 152.9K visits per year with estimated revenue of $7.4K - $16.1K/mo. It offers 1.2K products at an average price of DKK 247.

Analysis by EcomScout Research Team · How we calculate ratings

ApparelFashion & ApparelClothing
Est. Revenue/mo
$7.4K - $16.1K/mo
Est. Traffic/mo
12.7K
Products
1.2K
Top Market
SE (64%)
Top Channel
direct (52%)
Est. Ad Spend/mo
$1

Store Intelligence Summary

Traffic breakdown: direct 52%, referral 28%, organic 6%, social 4%.

Product pricing: Average price of DKK 247 (range: DKK 115 – DKK 455) — ≈ $37 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: SE (64%), DK (11%), GB (10%).

Best-selling product: Bille bamse (DKK 299). Other top sellers include Framtiden som aldrig blev av (Blue Vinyl), HIT ME HARD AND SOFT: THE TOUR (LIVE) VINYL, Strømpebamse + pølsehorn.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.2M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Apparel market generates $50M/month across 32,395 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Apparel stores earn $10K+/month
  • •This store outperforms 85% of Apparel competitors
  • •Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • •High average order value ($196) suggests premium positioning works well
  • •437 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Apparel

Shop85%Block55%Pre-Order27%Judge.me Product Reviews26%

Best Selling Products

THE LIFE OF A SHOWGIRL: SWEAT AND VANILLA PERFUME PORTOFINO ORANGE GLITTER VINYL#1

THE LIFE OF A SHOWGIRL: SWEAT AND VANILLA PERFUME PORTOFINO ORANGE GLITTER VINYL

DKK 265≈ $40

Bille bamse#2

Bille bamse

DKK 299≈ $45

Framtiden som aldrig blev av (Blue Vinyl)#3

Framtiden som aldrig blev av (Blue Vinyl)

DKK 250≈ $38

HIT ME HARD AND SOFT: THE TOUR (LIVE) VINYL#4

HIT ME HARD AND SOFT: THE TOUR (LIVE) VINYL

DKK 455≈ $68

Strømpebamse + pølsehorn#5

Strømpebamse + pølsehorn

DKK 299≈ $45

The Life Of A Showgirl: The Crowd Is Your King Edition (Summertime Spritz Pink Shimmer Vinyl)#6

The Life Of A Showgirl: The Crowd Is Your King Edition (Summertime Spritz Pink Shimmer Vinyl)

DKK 299≈ $45

THE LIFE OF A SHOWGIRL: SWEAT AND VANILLA PERFUME CD WITH POSTER#7

THE LIFE OF A SHOWGIRL: SWEAT AND VANILLA PERFUME CD WITH POSTER

DKK 120≈ $18

you seem pretty sad for a girl so in love - sweden exclusive cd with letter#8

you seem pretty sad for a girl so in love - sweden exclusive cd with letter

DKK 170≈ $26

you seem pretty sad for a girl so in love - apple music exclusive 'feminine intuition' lenticular cover pink vinyl#9

you seem pretty sad for a girl so in love - apple music exclusive 'feminine intuition' lenticular cover pink vinyl

DKK 350≈ $53

Daughter from Hell - Lavender Vinyl (GA Exclusive)#10

Daughter from Hell - Lavender Vinyl (GA Exclusive)

DKK 305≈ $46

Analyzing...
Bounce Rate
47.1%
Pages/Visit
2.5
Avg. Time on Site
1m 4s
Avg. Product Price
DKK 247

≈ $37 USD

Range: DKK 115 - DKK 455

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance60/100
Marketing Efficiency22/100

Traffic Sources

direct52.3%
referral28.4%
organic5.9%
social4.1%
paid1.1%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
umg storeEasy135--

Top Countries

🇸🇪Sweden
63.8%
🇩🇰Denmark
11.0%
🇬🇧United Kingdom
10.1%
🇺🇸United States
9.7%
🇳🇴Norway
5.4%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (5)

ShopPrivy4.5Trustpilot3.5BlockPre-Order0

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Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
$18.99+15%
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

64
$5.63+15%
See all trending Apparel products

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Frequently Asked Questions About umgshop.com

Is umgshop.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, umgshop.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is umgshop.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for umgshop.com. However, our EcomScout rating is B+ (50/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is umgshop.com's EcomScout rating and what does it mean?

umgshop.com has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does umgshop.com generate?

umgshop.com receives approximately 152.9K visits per year with estimated monthly revenue of $7.4K - $16.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does umgshop.com use?

We detected 5 Shopify apps on umgshop.com, including Shop, Privy, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against umgshop.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

umgshop.com Shopify store analysis • Apparel • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: July 27, 2026

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