umoja.africa
umoja.africaumoja.africa receives an EcomScout Rating of C+ (27/100), ranking #70,420 out of 204,541 Shopify stores we track. This Footwear Retail store attracts 162.0K visits per year with estimated revenue of $16 - $38/mo. It offers 303 products at an average price of $1591.
Store descriptionUmoja Shoe Company, a Superbrand and trusted footwear manufacturer since 1978, offers durable school shoes, casual styles, formal designs, and safety footwear for all ages. Prioritizing comfort, style, and affordability, we deliver to your doorstep. Shop online today with Umoja!
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 53%, Direct 36%, Referrals 7%, Social 3%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $1591 (range: $399 – $3599). Positioned in the premium segment.
Top markets: KE (78%), US (9%), GB (6%).
Best-selling product: Ace Mamba Safety Shoes - Blue ($3299.00). Other top sellers include Amka Canvas Shoes - Black, Champ Gumboots Black, Ace Duma Safety Shoes - Grey(With Grey Strip).
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
#1Ace Mamba Safety Shoes - Blue
$3299.00
#2Amka Canvas Shoes - Black
$1199.00
#3Champ Gumboots Black
$799.00
#4Ace Duma Safety Shoes - Grey(With Grey Strip)
$3599.00
#5Studeez Leather Girls School Shoes - ZURI (Velcro)
$2299.00
#6Ace Mara Gumboots - Black
$999.00
#7Ace Tsavo Safety Gumboots (With Steel Toe) - Black
$1499.00
#8Universe Canvas Shoes - All Black (37-46)
$899.00
#9Aziza - White
$699.00
#10Champ Gumboots White
$799.00
Range: $399 - $3599
Rating Breakdown
Traffic Sources
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Badgy : Product Label & BadgesE-commerce Platform
ShopifyEmail Marketing
Social Proof
Popups
Pre-Order
JavaScript
Similar Stores
View all →Trending Footwear Products
Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.
Mens Run Falcon 5
Women's 608 V5 Casual Comfort Cross Trainer
Men's 608 V5 Casual Comfort Cross Trainer
Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper
Frequently Asked Questions About umoja.africa
Is umoja.africa a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, umoja.africa is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is umoja.africa safe to buy from? Is it a scam?
We don't have Trustpilot review data for umoja.africa. However, our EcomScout rating is C+ (27/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is umoja.africa's EcomScout rating and what does it mean?
umoja.africa has an EcomScout rating of C+ (27/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does umoja.africa generate?
umoja.africa receives approximately 162.0K visits per year with estimated monthly revenue of $16 - $38/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does umoja.africa use?
We detected 1 Shopify apps on umoja.africa, including Badgy : Product Label & Badges. The store uses the "Master 9" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against umoja.africa. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.