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underarmour.co.nz

underarmour.co.nz
A
53/100
EcomScout

underarmour.co.nz receives an EcomScout Rating of A (53/100), ranking #39,086 out of 1,190,454 Shopify stores we track. This Apparel Fashion & Apparel store attracts 602.6K visits per year with estimated revenue of $31.5K - $68.3K/mo. It offers 1.2K products at an average price of NZ$59.

Analysis by EcomScout Research Team · How we calculate ratings

ApparelFashion & ApparelClothing
Est. Revenue/mo
$31.5K - $68.3K/mo
Est. Traffic/mo
50.2K
Products
1.2K
Top Market
NZ (83%)
Top Channel
organic (47%)
Est. Ad Spend/mo
$1.1K

Store Intelligence Summary

Traffic breakdown: organic 47%, direct 21%, social 15%, paid 12%.

Product pricing: Average price of NZ$59 (range: NZ$30 – NZ$80) — ≈ $36 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.1K/mo in paid search ($13.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: NZ (83%), VN (7%), IN (4%).

Best-selling product: UA Tech™ 2.0 Men's Short Sleeve (NZ$49.99). Other top sellers include HeatGear® Men's 6" Compression Shorts, UA Performance Tech™ Unisex 3-Pack Crew Socks, UA Tech™ Men's Polo.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Apparel market generates $51M/month across 32,395 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Apparel stores earn $10K+/month
  • •This store outperforms 84% of Apparel competitors
  • •Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • •High average order value ($196) suggests premium positioning works well
  • •437 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Apparel

Shop84%Block54%Pre-Order26%Judge.me Product Reviews25%

Best Selling Products

UA Tech™ 2.0 Men's Short Sleeve#1

UA Tech™ 2.0 Men's Short Sleeve

NZ$49.99≈ $30

HeatGear® Men's 6" Compression Shorts#2

HeatGear® Men's 6" Compression Shorts

NZ$59.99≈ $37

UA Performance Tech™ Unisex 3-Pack Crew Socks#3

UA Performance Tech™ Unisex 3-Pack Crew Socks

NZ$29.99≈ $18

UA Tech™ Men's Polo#4

UA Tech™ Men's Polo

NZ$69.99≈ $43

UA Left Chest Logo Men's Short Sleeve#5

UA Left Chest Logo Men's Short Sleeve

NZ$39.99≈ $24

UA Tech™ 2.0 Men's Short Sleeve#6

UA Tech™ 2.0 Men's Short Sleeve

NZ$49.99≈ $30

HeatGear® Men's Compression Long Sleeve#7

HeatGear® Men's Compression Long Sleeve

NZ$79.99≈ $49

UA Performance Tech™ Men's 6" 3-Pack Boxerjock®#8

UA Performance Tech™ Men's 6" 3-Pack Boxerjock®

NZ$79.99≈ $49

HeatGear® Men's Compression Short Sleeve#9

HeatGear® Men's Compression Short Sleeve

NZ$69.99≈ $43

UA Tech™ Men's Polo#10

UA Tech™ Men's Polo

NZ$69.99≈ $43

Analyzing...
Bounce Rate
32.9%
Pages/Visit
4.9
Avg. Time on Site
1m 14s
Avg. Product Price
NZ$59

≈ $36 USD

Range: NZ$30 - NZ$80

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance58/100
Marketing Efficiency42/100

Traffic Sources

organic46.7%
direct21.3%
social15.3%
paid12.2%
referral0.4%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$13K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
under armourEasy492K$0.16$32
curry shoesEasy12K--
under armour shirtEasy1K$0.88$253
under armour tenisEasy320--
under armour boots with zipperEasy320--

Top Countries

🇳🇿New Zealand
83.2%
🇻🇳Vietnam
6.5%
🇮🇳India
4.3%
🇦🇺Australia
3.1%
🇺🇸United States
1.7%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (14)

ShopForm BuilderYotpo Reviews & UGCPageFly Landing Page Builder4.9Loox Photo Reviews4.9Infinite OptionsBack in StockReCharge SubscriptionsVitals4.9WiserKlaviyo: Email Marketing & SMSWishlist KingWishlistBlock

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Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
$18.99+15%
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

64
$5.63+15%
See all trending Apparel products

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Frequently Asked Questions About underarmour.co.nz

Is underarmour.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, underarmour.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is underarmour.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for underarmour.co.nz. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is underarmour.co.nz's EcomScout rating and what does it mean?

underarmour.co.nz has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does underarmour.co.nz generate?

underarmour.co.nz receives approximately 602.6K visits per year with estimated monthly revenue of $31.5K - $68.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does underarmour.co.nz use?

We detected 14 Shopify apps on underarmour.co.nz, including Shop, Form Builder, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against underarmour.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

underarmour.co.nz Shopify store analysis • Apparel • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: July 31, 2026

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