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UndercoverOtter

undercoverotter.com
24/100
EcomScout

UndercoverOtter receives an EcomScout Rating of C (24/100), ranking #103,786 out of 199,442 Shopify stores we track. This Craft Supplies Retail store attracts 28.2K visits per year with estimated revenue of $1.5K - $3.4K/mo. It offers 202 products at an average price of $25.

Store descriptionOfficial web shop for Undercover Otter. We make hand dyed yarn, fibers and haberdasheries in Amsterdam, the Netherlands.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.5K - $3.4K/mo
Est. Traffic/mo
2.4K
Products
202
Top Market
NL (87%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $25. Budget-friendly positioning targeting volume sales.

0

Top markets: NL (87%), US (7%), DE (6%).

Best-selling product: Dionysus - Squirm ($28.00). Other top sellers include Bone-Raker - Squirm, Aphrodite - Squirm, Mysterious Kit - Neon Necessity.

How is the EcomScout Rating calculated? The C grade (24/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Craft Supplies Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$133K/mo
Total Stores
81
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

38%
42%
12%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Craft Supplies market generates $0M/month across 81 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Craft Supplies stores earn $24K+/month
  • This store outperforms 93% of Craft Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
38.5%
Pages/Visit
6.5
Avg. Time on Site
3m 27s
Avg. Product Price
$25

Range: $0 - $199

Rating Breakdown

Business Quality75/100
Traffic Growth30/100
Revenue Performance24/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
86.6%
🇺🇸United States
6.5%
🇩🇪Germany
5.8%
🇨🇱Chile
1.1%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

undercover otterundercover yarnsneon tweed sock merino yarnchiaogoo interchangeable sizes chartsoolla

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Subscriptions

ReCharge Subscriptions

All-in-One

Vitals

Reviews

Judge.me Product ReviewsJudge.me

Frequently Asked Questions About UndercoverOtter

Is UndercoverOtter a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, UndercoverOtter is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is UndercoverOtter safe to buy from? Is it a scam?

We don't have Trustpilot review data for UndercoverOtter. However, our EcomScout rating is C (24/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is UndercoverOtter's EcomScout rating and what does it mean?

UndercoverOtter has an EcomScout rating of C (24/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does UndercoverOtter generate?

UndercoverOtter receives approximately 28.2K visits per year with estimated monthly revenue of $1.5K - $3.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does UndercoverOtter use?

We detected 2 Shopify apps on UndercoverOtter, including Acumbamail, Judge.me Ali Reviews Importer. The store uses the "2026-04-06 Dawn 15" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Craft Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against UndercoverOtter. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Craft Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

UndercoverOtter Shopify store analysis • Craft SuppliesRetail • Likely Dropshipper • Rating: C

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