Under the Nile
underthenile.comUnder the Nile receives an EcomScout Rating of B+ (48/100), ranking #20,007 out of 391,545 Shopify stores we track. This Toys & Accessories Baby & Kids store attracts 194.0K visits per year with estimated revenue of $5.8K - $13.6K/mo. It offers 281 products at an average price of $19.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 23%, referral 7%.
Product pricing: Average price of $19 (range: $1 – $27). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $20/mo in paid search ($240/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (92%), CA (8%).
Best-selling product: Abigail the Goose Sherpa Snuggle Lovey ($27). Other top sellers include Bon Bon the Bear Stuffed Toy, Sun Hat - Poplin, Muslin - Sunhat - Organic White.
Toys & Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Toys & Accessories market generates $0M/month across 3 stores
- •Top 10% of Toys & Accessories stores earn $11K+/month
- •This store outperforms 99% of Toys & Accessories competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Toys & Accessories
Best Selling Products
#1Abigail the Goose Sherpa Snuggle Lovey
$27
#2Bon Bon the Bear Stuffed Toy
$25
#3Sun Hat - Poplin
$20
#4Muslin - Sunhat - Organic White
$20
#5Benny the Bear Sherpa Snuggle Lovey
$23
#6Bessie the Cow Sherpa Snuggle Lovey
$23
#7Elsa the Lamb Stuffed Sherpa Snuggle Toy
$19
#8Snuggle Sheep - Natural with Surf Spray Ears
$23
#9Sherpa Wash Cloths
$24
#10Burp Cloths - Organic White
$22
Range: $1 - $27
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$20
Google Ads estimate
Yearly Ad Budget
$240
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| under the nileEasy | 840 | $0.80 | $28 |
| nile toys | 12 | - | - |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
RedoSimilar Stores
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Top trending products across all categories right now, based on Amazon & Google Trends data.
Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt
Frequently Asked Questions About Under the Nile
Is Under the Nile a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Under the Nile is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Under the Nile safe to buy from? Is it a scam?
Under the Nile has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (48/100).
What is Under the Nile's EcomScout rating and what does it mean?
Under the Nile has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Under the Nile generate?
Under the Nile receives approximately 194.0K visits per year with estimated monthly revenue of $5.8K - $13.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Under the Nile use?
We detected 11 Shopify apps on Under the Nile, including Shop, Judge.me Product Reviews, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Toys & Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Under the Nile. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Toys & Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.